| Title | THE 3.5 SEC BUMPER ADS |
| Brand | JAGUAR |
| Product/Service | JAGUAR F-TYPE |
| Category |
D02. Micro-film |
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Entrant
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
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Idea Creation
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
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Idea Creation 2
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
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Media Placement
|
TMF Tel Aviv, ISRAEL
|
Credits
| Tzur Golan |
M&C Saatchi Tel Aviv |
Chief Creative Officer & OWNER |
| Uri Marek |
M&C Saatchi Tel Aviv |
Copywriter |
| Alon Avni |
M&C Saatchi Tel Aviv |
Art director |
| ALON HOCHDORF |
M&C Saatchi Tel Aviv |
CEO & OWNER |
| Idit Zemmer |
M&C Saatchi Tel Aviv |
Group Account Director |
| Ori Krasner |
M&C Saatchi Tel Aviv |
Account Director |
| Alex Osadchi |
M&C Saatchi Tel Aviv |
Video Editor |
Write a short summary of what happens in the film
A YouTube bumper Ad is a 6 sec video ad - one of the shortest and most challenging video formats. But sometimes a limitation presents an opportunity. For the Jaguar F-TYPE, one of the world's fastest cars, 6 sec is way too much time. So we decided to donate the spare seconds for those who need it the most:
10 Non-profit organizations – for them every second of exposure is a blessing.
We created a bumper Ad with 10 different versions, each one of which ended with the respective logo and phone number of the featured non-profit organization.