THE MOST FERTILE DAY OF THE YEAR

TitleTHE MOST FERTILE DAY OF THE YEAR
BrandDEUTSCHE BAHN AG (GERMAN RAIL)
Product/ServiceDEUTSCHE BAHN (GERMAN RAIL)
Category B07. Travel
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Production ACHT FRANKFURT Frankfurt, GERMANY
Production 2 OGILVY GERMANY Frankfurt, GERMANY
Production 3 EXTREME MUSIK Berlin, GERMANY
Production 4 SINUS AV STUDIO Frankfurt, GERMANY
Additional Company DEUTSCHE BAHN AG Frankfurt, GERMANY
Additional Company 2 CASTIN Frankfurt, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel, Bjoern Bremer Ogilvy Germany Chief Creative Officer
Peter Roemmelt Ogilvy Germany Executive Creative Director
Simon Oppmann Ogilvy Germany Creative Director
Roland Stauber, Giorgina Freund Ogilvy Germany Account Management
Markus Bader Freelancer Director
Bastian Ahrens Freelancer Bastian Ahrens
Julia Staerkel Ogilvy Germany Agency Producer
Jan Doerrie Freelancer Film Producer
Tilo Ulrich Freelancer Light
Emilie Stefaner Castin GmbH Casting
A.J. Christie, B. Fingers, B.R. Fingers Freelancer Composer
Lars Kellner Sinus AV Production GmbH Sound engineer
Oliver Schmidt, Markus Faelsch, Dr. Thomas Kemper, Marlis von Schleyer Deutsche Bahn AG Advertiser's Supervisor

Write a short summary of what happens in the film

The film shows sperms and egg-cells being motivated by their coaches to give it their all and enable couples to make babies. With a little help from German Rail. The film combines the blazing speeches of US football coaches with an iconic scene from movie history. A reminiscence harking back 80s and 90s Hollywood sports movies and Woody Allen’s ‘Everything you always wanted to know about sex’.

Cultural/Context information for the jury

According to statistics the day with the highest number of childbirths in Germany over the past 10 years is the 2nd of October. Counting back from this day, the 8th of January is the most fertile day of the year.