TRANSFER THE FAN

Short List
ClientBUNDESLIGA
Category C01. Viral Film
TitleTRANSFER THE FAN
Product/ServiceFANHOOD OF THE BUNDESLIGA
Entrant DUVAL GUILLAUME Brussels, BELGIUM
Idea Creation DUVAL GUILLAUME Brussels, BELGIUM
Media Placement DFL DIGITAL SPORTS Cologne, GERMANY
Production ADULT IMAGE Brussels, BELGIUM
Credits
Name Company Position
Koenraad Lefever Duval Guillaume Creative Director
Dries De Wilde Duval Guillaume Creative Director
Arnaud Bailly Duval Guillaume Creative
Kareld De Mulder Duval Guillaume Creative
Dorien Van Antwerpen Duval Guillaume Account Manager
Jessica Danese Duval Guillaume Account Director
Marc Van Buggenhout Prodigious TVC Producer
Erik Bulckens Adult Director
Tatiana Pierre, Charles Kinoo, Brechje Depourcq Adult Producers
Pieter Van Alphen Adult DOP
Simone Rau Adult Editor

Write a short summary of what happens in the film

'The Loyalty-test' is a hidden-camera stunt which takes place in a business hotel in Düsseldorf, where 3 die-hard fans are invited for a "TV interview" about fan loyalty. Once seated, they get an offer they can't refuse from two fake football agents to switch teams and become ambassadors for their most rival club. What we then see is an illustration fo the fact that loyalty of a football fan is priceless.

Cultural/Context information for the jury

The Bundesliga is Germany's primary football competition, the football league with the highest average stadium attendance worldwide and watched by millions of football fans around the world. During 3 weeks of winter, the competition is interrupted and attention shifts towards the transfer window (‘mercato’) with clubs willing to offer a lot of money for star players to change colors.