Title	TRANSFER THE FAN
Brand	BUNDESLIGA
Product/Service	FANHOOD OF THE BUNDESLIGA
Category	C01. Viral Film
Entrant	DUVAL GUILLAUME Brussels, BELGIUM
Idea Creation	DUVAL GUILLAUME Brussels, BELGIUM
Media Placement	DFL DIGITAL SPORTS Cologne, GERMANY
Production	ADULT IMAGE Brussels, BELGIUM

Name	Company	Position
Koenraad Lefever	Duval Guillaume	Creative Director
Dries De Wilde	Duval Guillaume	Creative Director
Arnaud Bailly	Duval Guillaume	Creative
Kareld De Mulder	Duval Guillaume	Creative
Dorien Van Antwerpen	Duval Guillaume	Account Manager
Jessica Danese	Duval Guillaume	Account Director
Marc Van Buggenhout	Prodigious	TVC Producer
Erik Bulckens	Adult	Director
Tatiana Pierre, Charles Kinoo, Brechje Depourcq	Adult	Producers
Pieter Van Alphen	Adult	DOP
Simone Rau	Adult	Editor

Write a short summary of what happens in the film

'The Loyalty-test' is a hidden-camera stunt which takes place in a business hotel in Düsseldorf, where 3 die-hard fans are invited for a "TV interview" about fan loyalty. Once seated, they get an offer they can't refuse from two fake football agents to switch teams and become ambassadors for their most rival club. What we then see is an illustration fo the fact that loyalty of a football fan is priceless.

Cultural/Context information for the jury

The Bundesliga is Germany's primary football competition, the football league with the highest average stadium attendance worldwide and watched by millions of football fans around the world. During 3 weeks of winter, the competition is interrupted and attention shifts towards the transfer window (‘mercato’) with clubs willing to offer a lot of money for star players to change colors.