THE LION CUB

ClientPERRIER
Category A01. Food & Drink
TitleTHE LION CUB
Product/ServicePERRIER FINES BULLES
Entrant OGILVY COMMONHEALTH PARIS, FRANCE
Idea Creation OGILVY COMMONHEALTH PARIS, FRANCE
Production GANG FILMS Paris, FRANCE
Credits
Name Company Position
Natalie Rastoin Ogilvy Paris President
Emmanuel Ferry Ogilvy Paris Managing Director
Alexandra Offe & Julien Bredontiot Ogilvy Paris Creatives
Emmanuel Lalleve Ogilvy Paris Creative
Diego Feldman Ogilvy Paris Business Partner
Kévin Martin Ogilvy Paris Account Director
Anissa Chabba Ogilvy Paris Account Executive
Hadi Zabad Ogilvy Paris Strategic Planner
Antoine Bagot Ogilvy Paris Head of TV Production
Quentin Lohr Ogilvy Paris Motion Design
Aurélie Appert Ogilvy Paris TV Producer
Johanne Kenniche Ogilvy Paris Sound Producer
Jean-Jacques Hubert Ogilvy Paris Sound engineer
Eric Maillard Ogilvy Paris Managing Partner PR & Influence
Catherine Caussou Ogilvy Paris Director Social Brand PR & Influence
Désirée Ramialison Ogilvy Paris Account Director
Clara BASCOUL Ogilvy Paris Agency Communication & PR Manager
Marie-Catherine Cerutti PERRIER FRANCE Global Head Of Communication and Strategic Marketing
Philippe Gallard PERRIER FRANCE Marketing and Category Director
Laure Goutagneux PERRIER FRANCE France Sparkling Brand director
Baptiste Huchet PERRIER FRANCE France Senior Brand Manager
Johnny Green GANG FILMS Director
Jean Villiers GANG FILMS Producer
Thierry Hoss GANG FILMS Editors
Julien Daniel & Jean-Marie RAVOT BANDE A PART Post producers
Torben Bullring GATEHOUSE Line producer
Jeremy ROUSE GANG FILMS DOP
VFX POST PRODUCTION DIGITAL DISTRICT VFX POST PRODUCTION
POST PRODUCTION BAND A PART POST PRODUCTION
Luke CORNELL GATEHOUSE Lion cub Wrangler

Write a short summary of what happens in the film

In the wild grass, a little girl wearing a t-shirt and shorts, crouching her way to the top of a green mound, on top of which, stands proudly a bottle of Perrier Fines Bulles. On the opposite side of the mound, a baby lion cub does the same. Arriving at the top, they find themselves face to face with the bottle of Perrier Fines Bulles. The lion cub opens its mouth wide and lets out the incredible roar of a ferocious lion. Like in the original film, the little girl retaliates by opening her mouth excessively letting out her own loud cry, pointing her finger beckoning the lion cub to flee. Cut. Standing at the top of the mound, the little girl gleefully drinks the bottle of Perrier Fines Bulles. ‘All the Extraordinaire of Perrier with small bubbles.’

Cultural/Context information for the jury

The original ‘Lion’ TV spot is Perrier’s most renowned and beloved commercial in France, winner of the Grand Prix (Film) in Cannes in 1991. It remains, as of today, part of advertising folklore and became over the year an iconic piece of pop culture. Music is also key in the memorability, the simple fact of humming the 3 starting notes of “I put a spell on you” is usually enough to make people remember the ad. The study we ran with Kantar TNS ended up proving this with 1 on 2 French people considering the “Lion” TV spot as the most memorable ad of their generation.