THE HAND

ClientCITY OF HELSINKI
Category A13. Not-for-profit / Charity / Government
TitleTHE HAND
Product/ServiceSOCIAL & HEALTHCARE SERVICES
Entrant FOLK FINLAND Helsinki, FINLAND
Idea Creation FOLK FINLAND Helsinki, FINLAND
Production OTTO PRODUCTION Helsinki, FINLAND
Credits
Name Company Position
Lasse Paasto Folk Finland Copywriter
Kimmo Kivilahti Folk Finland Chairman, Art Director
Jussi Sahrman Folk Finland Account Director
Ari Laitinen Otto Production Executive Producer
Jonas Alexander Arnby Otto Production Director
Niels Thastum Otto Production DOP
Christian Sjöstedt The Gentlemen Broncos VFX
Timo Anttila Humina Sound Design
Antony Bentley Otto Production Editor
Kaisu Ketola City of Helsinki Representative of City of Helsinki

Write a short summary of what happens in the film

It is a dark and stormy night. A man chases his dismembered hand through a haunted house. A hand heads to a bedroom, where a woman is sleeping. Just before a clenched hand hits to a woman, a man reaches out and catches a hand. Haunted house changes to a modern apartment. A man holds his hand. He looks scared. Text: Do something before violence gets out of hand. Seek help: domesticviolence.fi

Cultural/Context information for the jury

Finland is one of the safest countries in the world – when you're not at home. The number of of domestic violence cases is relatively high. Finland is the second most dangerous country for women in the EU – a frighteningly large part of the violence experienced by the women is domestic. And it’s not only women that are in danger. One third of the victims are men. Violence happens in all age groups and all social classes. The city of Helsinki campaigns against domestic violence annually. The video spot that feels and looks like an old horror movie talks straight to the aggressor. Before there’s violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.