| Title | MESSAGE FROM SWEDEN |
| Brand | FRAUENZENTRALE |
| Product/Service | CENTER FOR WOMEN |
| Category |
B13. Not-for-profit / Charity /Government |
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Entrant
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PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
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Idea Creation
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PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
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Media Placement
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PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
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PR
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PUBLICIS COMMUNICATIONS SCHWEIZ Zürich, SWITZERLAND
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Credits
| Thomas Wildberger |
Publicis Communications Schweiz AG |
CCO |
| Matthias Städeli |
Publicis Communications Schweiz AG |
Managing Director |
| Marvin Hugentobler |
Publicis Communications Schweiz AG |
Art Director |
| Peter Brönnimann |
Publicis Communications Schweiz AG |
Creative Director |
| Andrea Klainguti |
Publicis Communications Schweiz AG |
Art Director |
| Vicky Cullen |
Prodigious Zurich |
Integrated Producer |
| Bart Timmer |
CZAR Film Zürich |
Director |
Write a short summary of what happens in the film
In Switzerland, over 30 % of sex workers have anxiety disorders and depression. More than 80 % of all prostitutes would like to quit if they could. Human trafficking has only increased over the last years. Despite the facts prostitution is hardly questioned in Switzerland or even being discussed. Several Swedes explain the differences between the two countries and lay down the facts concerning prostitution.
Cultural/Context information for the jury
In Switzerland, Sweden is considered a role model regarding social rights and especially women’s position in society. Swedes have always been ahead. This also applies to the topic of prostitution: While in Switzerland prostitution is legal, Sweden has banned it 20 years ago – a fact that most of the Swiss are unaware of. In „A Message from Sweden“ the Swiss people learn that there’s a new reason why these two countries shouldn’t be mixed up. And that it’s high time to start the discussion on prostitution in Switzerland.