| Title | PETA "EYE TO EYE" |
| Brand | PETA DEUTSCHLAND E.V. |
| Product/Service | PETA |
| Category |
D03. 360° & VR Film |
|
Entrant
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Idea Creation
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Idea Creation 2
|
DEMODERN Hamburg, GERMANY
|
|
Production
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DEMODERN Hamburg, GERMANY
|
|
Production 2
|
MARKENFILM Hamburg, GERMANY
|
|
Production 3
|
GERMAN WAHNSINN Hamburg, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Andreas Brunsch |
Kolle Rebbe GmbH |
Executive Creative Director |
| Nicole Holzenkamp |
Kolle Rebbe GmbH |
Creative Director |
| Christian Rentschler |
Kolle Rebbe GmbH |
Creative Director |
| Lorenz Ritter |
Kolle Rebbe GmbH |
Creative Director |
| Lea Zaydowicz |
Kolle Rebbe GmbH |
Account Manager |
| Martin Bergmann |
Kolle Rebbe GmbH |
Art Director |
| Max Wort |
Kolle Rebbe GmbH |
Copywriter |
| Rachel Hoffmann |
Kolle Rebbe GmbH |
Agency Producer |
| Ole Brand |
Kolle Rebbe GmbH |
Agency Producer |
| Falko Tilgner |
Kolle Rebbe GmbH |
Editor, Grading |
| Alexander Hildenberg |
Kolle Rebbe GmbH |
Cutter, Grading |
| Alexander El-Meligi |
Demodern GmbH |
Managing Director, Creative Director |
| Deborah Montag |
Demodern GmbH |
Project Manager, Digital Producer |
| Daniel Harrison |
Demodern GmbH |
3D Artist |
| Mirko Wiedmer |
Demodern GmbH |
3D Artist |
| Bastian Hantsch |
Demodern GmbH |
3D Artist |
| Robin Janitz |
Demodern GmbH |
Designer, Art Director |
| Michael Schmück |
Demodern GmbH |
UX Designer (mobile only) |
| Christopher Baumbach |
Demodern GmbH |
Lead Creative Engineer |
| Franziska Neu |
Demodern GmbH |
Creative Engineer |
| Sebastian Schuchmann |
Demodern GmbH |
Creative Engineer |
| Sam Bäumer |
Demodern GmbH |
Creative Engineer (mobile only) |
| Michael Sturm |
Demodern GmbH |
Web Developer (mobile only) |
| Juliane Geusendam |
Markenfilm GmbH & Co. KG |
Producer |
| Frank Schlotterbeck |
Markenfilm GmbH & Co. KG |
Director |
| Philipp Feit |
German Wahnsinn GmbH |
Audio Engineer |
Write a short summary of what happens in the film
The film documents the experiment, the world’s first dialogue between an animal and humans. As people put on a VR headset, a rabbit welcomes them into a virtual world to talk about life. Together they visit different virtual locations, from a peaceful forest to an animal testing laboratory and slaughterhouse. Nothing is scripted. Everything is open. During the natural flowing dialogue people completely forget that they are talking to a virtual creature. They open up and talk about their beliefs, personal loss, fears and hopes. And they listen. Emotionally touched by the rabbit’s message, the users state that they will rethink their consumer behaviour. Finally, the users receive a virtual letter from the rabbit. As they then take off their VR headsets, they find a physical letter in front of them, a compassionate plea for the value of life. In that moment the virtual and real world become one.
Cultural/Context information for the jury
PETA’s logo is a bunny – and for good reason. Rabbits are exploited for food, clothing, experimentation, hunting and entertainment. That’s why the rabbit stands for the billions of animal victims every year. For this reason, a rabbit is the perfect ambassador for animal rights.