YOULA: IT’S EASY TO DEAL WITH THINGS

ClientYOULA
Category A11. Consumer Services
TitleYOULA: IT’S EASY TO DEAL WITH THINGS
Product/ServiceYOULA SERVICE
Entrant RED KEDS Moscow, RUSSIA
Idea Creation RED KEDS Moscow, RUSSIA
Idea Creation 2 RED KEDS Moscow, RUSSIA
Credits
Name Company Position
Valeriy Volchetskiy REDKEDS Сreative director
Mitya Meshcheryakov REDKEDS Group Head
Vyacheslav Evsees REDKEDS Associate creative director
Andrey Sukhoruchkin REDKEDS Group Head
Yulia Kapustyan REDKEDS Copywriter
Maxim Dyomin REDKEDS Art director
Anton Aleksandrov REDKEDS Designer
Ruslan Simashev REDKEDS Designer
Anna Levant REDKEDS Head of strategy
Yulia Velichko REDKEDS Producer
Maria Mezhueva REDKEDS Producer
Angelina Panfilova REDKEDS Illustrator
Leonid Gorenshteyn Fresh Production Producer
Andrey Mayka Fresh Production Operator
Elena Chaykina Mail.ru Group Head of marketing communications
Aleksandr Astakhov Mail.ru Group Creative director
Anna Melnova Youla Head of Internet Marketing
Stanislav Baryshnikov Youla Art director
Anastasia Mochalina Youla Copywriter

Write a short summary of what happens in the film

Being attached to things as to people is wrong and ridiculous. You don’t need to stay in a long relationship with the thing while you can just sell it with Youla when you get bored, and buy something new.