| Title | COOP - THE FIRST DAY |
| Brand | COOP |
| Product/Service | EMPLOYER BRANDING |
| Category |
B06. Retail |
|
Entrant
|
PLAYGROUND PRODUCTION Copenhagen, DENMARK
|
|
Idea Creation
|
KONSTELLATION & REPUBLICA Copenhagen, DENMARK
|
|
PR
|
COOP DENMARK Albertslund, DENMARK
|
|
Production
|
PLAYGROUND PRODUCTION Copenhagen, DENMARK
|
Credits
| Kristian Ussing Andersen |
Playground Production |
CEO |
| Thomas Falkenberg |
Konstellation & Republica |
Copywriter |
| Martin Skovbjerg |
Finland |
Editor |
| Nikolaj Jungersen |
Playground Production |
Cinematographer |
| Sorenious Bonk |
Sorenious Bonk |
Composer |
| Jon Bager |
Playground Production |
Exec. Producer |
Write a short summary of what happens in the film
Young MALTHE (16) arrives at his new job in a COOP supermarket, where he is warmly greeted by his new manager. At first everything seems to be going smoothly, but suddenly things start to take a turn for the worse.
As The First Day spirals out of control Malthe is put into increasingly difficult and bizarre situations - ultimately resulting in his body being found in a meat freezer - by himself.
Luckily it was all a bad dream and Malthe snaps back to reality. The day hasn't even started yet.
Cultural/Context information for the jury
COOP employs 85.000,- people in Denmark and at one point or another 10% of all young people work for a limited time in a COOP supermarket.