THANKS PLANTS

ClientTHE FLOWER COUNCIL OF HOLLAND
Category A13. Not-for-profit / Charity / Government
TitleTHANKS PLANTS
Product/ServiceTHE FLOWER COUNCIL OF HOLLAND PROMOTES PLANTS IN EUROPE THROUGH THEIR CONSUMER B
Entrant 180 KINGSDAY Amsterdam, THE NETHERLANDS
Idea Creation 180 KINGSDAY Amsterdam, THE NETHERLANDS
Production THE BOARDROOM Amsterdam, THE NETHERLANDS
Additional Company SIZZER AMSTERDAM, THE NETHERLANDS
Credits
Name Company Position
Kalle Hellzen 180 Kingsday Executive Creative Director
Bram de Rooij 180 Kingsday Creative Director
Stephane Lecoq 180 Kingsday Creative Director
Ross Weaver 180 Kingsday Copywriter
Franck Marciano 180 Kingsday Copywriter
Ross Weaver 180 Kingsday Art Director
Yuka Kambayashi 180 Kingsday Producer
Wendy van Luyck 180 Kingsday Account Manager
Marieke Dekker 180 Kingsday Senior Planner
Alan Masferrer Alan Masferrer Director
Sizzer Music Music

Write a short summary of what happens in the film

Thanks Plants is a light-hearted ode to the good things plants do for people. A young woman looks straight at you and asks a question: “have you ever thought about what plants do for you?” We then enter a jungle of plants while her hands mimic dinosaurs and she explains that plants have been taking care of us since the beginning of time. “So maybe it’s about time we say: THANKS PLANTS.” A big neon sign saying THANKS PLANTS comes into screen and a song starts. The song’s lyrics list all the things the main protagonist thanks her plants for. Things are obvious, like air and colour, and other things are more unexpected, such as “putting up with my awful singing”. Although every line in the song is sung in a different room in her house, at a different moment in her life, a continuously backtracking camera reveals everything seamlessly.

Cultural/Context information for the jury

The Flower Council of Holland is a foundation funded by the co-operative Dutch growers and traders to promote the category of plants and flowers in Holland, but mainly their biggest export markets surrounding Holland: Germany, France and the United Kingdom. In the UK they operate via the brand Thejoyofplants.co.uk, in Holland via Mooiwatplantendoen.nl, in Germany via Pflanzenfreude.de and in France via Maplantemonbonheur.fr