WE NEED MORE FLOWERS

ClientTHE FLOWER COUNCIL OF HOLLAND
Category A13. Not-for-profit / Charity / Government
TitleWE NEED MORE FLOWERS
Product/ServiceTHE FLOWER COUNCIL OF HOLLAND PROMOTES FLOWERS IN EUROPE THROUGH THEIR CONSUMER
Entrant 180 KINGSDAY Amsterdam, THE NETHERLANDS
Idea Creation 180 KINGSDAY Amsterdam, THE NETHERLANDS
Production SINCE '88 Amsterdam, THE NETHERLANDS
Additional Company GOOD SOUNDS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Kalle Hellzen 180 Kingsday Executive Creative Director
Bram de Rooij 180 Kingsday Creative Director
Stephane Lecoq 180 Kingsday Creative Director
Brenda Waegemaekers 180 Kingsday Copywriter
Michael Bien 180 Kingsday Art Director
Rosa Staal 180 Kingsday Producer
Wendy van Luyck 180 Kingsday Account Manager
Marieke Dekker 180 Kingsday Senior Planner
Lisette Donkersloot Lisette Donkersloot Film Director
Good Sounds Music
Sander Brouwer 180 Kingsday Graphic Design

Write a short summary of what happens in the film

WE NEED MORE FLOWERS celebrates the wonderful and incredibly diverse emotions that flowers bring into our lives. It’s a powerful ode that demonstrates how flowers are much more than eye candy by emphasizing how they work their magic in all moments that make life meaningful. In about 40 short scenes we list all the great things, moments, clichés, emotions, states of mind, reactions, peculiarities in life that flowers play a role in. And then asks for more of them. The entire film breathes life and has a music video energy. To bring our message across in the best possible way we used a spoken word artist, who adds power and a human touch

Cultural/Context information for the jury

The Flower Council of Holland is a foundation funded by the co-operative Dutch growers and traders to promote the category of flowers and plants in Holland, but mainly their biggest export markets surrounding Holland: Germany, France and the United Kingdom. In the UK they operate via the brand Funnyhowflowersdothat.co.uk, in Holland via Mooiwatbloemendoen.nl, in Germany via Tollwasblumenmachen.de and in France via Lajoiedesfleurs.fr