Title	MAKE ROOM
Brand	ARBETSFÖRMEDLINGEN – SWEDISH PUBLIC EMPLOYMENT
Product/Service	EMPLOYMENT SERVICE
Category	A13. Not-for-profit / Charity / Government
Entrant	ARBETSFÖRMEDLINGEN – SWEDISH PUBLIC EMPLOYMENT Stockholm, SWEDEN
Idea Creation	LE BUREAU Stockholm, SWEDEN

Name	Company	Position
Josephine Wallin	Le Bureau	Creative Director
Claes Kjellström	Le Bureau	Copywriter
Amanda Fog	Le Bureau	Project Manager
Gustaf Sehlstedt	Le Bureau	Account Executive
Kalle Garmark	Le Bureau	Designer
Helena De Verdier	Arbetsförmedlingen – Swedish public employment	Client
Mattias Eilola	Arbetsförmedlingen – Swedish public employment	Client
Björn Stein	Camp David	Director
Måns Mårlind	Camp David	Director
Rickard Edholm	Camp David	Producer
Mats Sandin	Colony	Producer

Write a short summary of what happens in the film

We see three people with disabilities on their way to work. The everyday job is harder for them but that doesn’t mean that they are any less good at it. In the end you see how they have ordinary jobs and we ask employers to make room and start hiring. In the end of the film we turn the camera around and show how we employed in our production for people with disabilities. We also made a behind the scenes film to show how everything was done. gorplats.se is Swedish for makeroom.se

Cultural/Context information for the jury

The knowledge, interest and attitudes of employers towards people with disabilities have been basically unchanged in Sweden over the past 10-20 years and proved difficult to change. There is generally a great skepticism and ignorance among employers, both in terms of attitude and willingness to employ. In addition, the image of this group conveyed in various contexts (media, the Internet, etc.) is stereotype and homogeneous. This has promptly reinforced the existing negative attitudes.