THE CHEAPEST CHRISTMAS AD.
Title | THE CHEAPEST CHRISTMAS AD. |
Brand | LIDL DIENSTLEISTUNG GMBH & CO. KG |
Product/Service | CHRISTMAS CAMPAIGN |
Category |
B06. Retail |
Entrant
|
PROXIMITY GERMANY Düsseldorf, GERMANY
|
Idea Creation
|
PROXIMITY GERMANY Düsseldorf, GERMANY
|
Production
|
FLORIDA TV Berlin, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Tobias Grimm |
- |
Creative Managing Director |
Michael Schachtner |
- |
Executive Creative Director |
David Missing, Nicolas Linde |
- |
Creative Director |
Shelley Lui |
- |
Art Director |
Nico Baumann |
- |
Copywriter |
Franzis Heusel |
- |
Managing Director |
Alexandra Schöne |
- |
Account Director |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Silke Rochow |
- |
Agency Producer |
Tim Sproten, Christin Schneider, Pascal Biermann, Katharina Köhricht |
Florida Relame und Florida TV GmbH |
Producer |
- |
Good Guys Entertainment GmbH |
Post-Production Company |
- |
Not a machine |
Music/Sound Design / Composer |
Justin Izumi, Sebastian Graage, Fabian Lindenmeier |
- |
Director |
Alex Bloom, Juhani Zebra |
- |
Director Of Photography |
- |
EDEKA |
Script |
René Knoll |
- |
Editor |
Lisa Volz, Lena Wagener |
- |
Casting |
Josefine Steubing |
- |
Styling |
Justus Saretz |
- |
Setting |
Write a short summary of what happens in the film
The film is a cheap re-shot of the epic Christmas ad Weihnachten 2117 by LIDL's biggest competitor EDEKA. Like in the original, the film is set in a dystopian future where mankind has abandoned the cities and robots have taken over. The story then follows a curios robot who discovers the idea of Christmas and falls in love with it. We tell the exact same story - but instead of using expensive CGI and a Hollywood-style production, we created a cheap-as-possible version of it. Proving that you don't need a big budget for a lovely Christmas.
Cultural/Context information for the jury
LIDL sells goods of similar quality to those available at the more expensive supermarkets - but at way cheaper prices. We took this business model as a blueprint for our Christmas ad: we re-shot the expensive film of LIDL's biggest competitor and "German John Lewis" EDEKA - known for their emotional Christmas spots like "Heimkommen" - as cheap as possible (complete with an acapella sound design).