NEVER STILL FT. NOBU MATSUHISA

ClientRIMOWA
Category A04. Consumer Durables
TitleNEVER STILL FT. NOBU MATSUHISA
Product/ServiceRIMOWA CLASSIC SUITCASE
Entrant BWGTBLD Berlin, GERMANY
Idea Creation ANOMALY Berlin, GERMANY
Production BWGTBLD Berlin, GERMANY
Credits
Name Company Position
Karim Huu Do BWGTBLD GmbH Director
Hector Muelas Rimowa CMO
Frank Hahn Anomaly Berlin ECD
Sebastian Lyman Anomaly Berlin CD
Agostino De Martino Anomaly Berlin Agency Producer
Tanja Delamotte Anomaly Berlin Accountant

Write a short summary of what happens in the film

RIMOWA has been known for its iconic suitcases of German quality, superior manufacturing and timeless design; but as a new generation of travelers actively seek brands that stand for something, and while copycats crowd the market, it has never been more important to communicate our brand's message. To mark our 120th anniversary, RIMOWA created a global campaign that draws on our rich history of making suitcases for purposeful travelers. This film tells the story of legendary chef and global restaurateur Nobu Matsuhisa through a tale co-written and narrated by Nobu himself. The scale of Nobu’s relentless ambition from a young age is communicated through epic cinematography that fuses authenticity and imagination. Different grand horizons tie together the real time periods of Nobu’s life in which he always chose to travel to new lands, while the style of the entire piece maintains the aesthetic of an ancient, almost mythical tale.