CASTAWAY

ClientORANGE
Category A11. Consumer Services
TitleCASTAWAY
Product/ServiceORANGE SERVICE24
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Additional Company ORANGE Paris, FRANCE
Credits
Name Company Position
Gaëlle Le Vu Orange Paris
Quentin Delobelle Orange Paris
Annabel Salesa Orange Paris
Laurence Poucan Orange Paris
Bruno Bertelli Publicis London
Fabrice Delacourt Publicis Conseil Paris
Vincent Cusenier Publicis Conseil Paris
Lucie Vallotton Publicis Conseil Paris
Alexandre Perdereau Publicis Conseil Paris
Damien Sabatier Publicis Conseil Paris
Marie Wallet / Anne Dauvé / Emilie Jeanneau / Sherelle Ramire Publicis Conseil Paris
Pierre Marcus / Benjamin Auberdiac Prodigious Paris
Jean-Luc Bergeron Henry Paris
Yannick Dupas Henry Paris
Françoise Hernandez Mc Murphy _ Baconx Paris

Write a short summary of what happens in the film

The sole character in the commercial comes down with a particularly nasty case of separation anxiety when he can’t find his phone. In short order, he’s transported to a deserted island where he is cut off from humanity. He attempts to make fire, catch fish, harvest bananas and create shelter, with limited success. His crude distress signal, H-E-L-P written on the beach, washes away with the tide, and he falls into a pile of former castaways (or, rather, just their bones). The raft he built breaks apart and pitches him into the ocean, and even though he doesn’t drown, he’s later attacked by giant, hairy spiders. But it was all a waking nightmare, as it turns out. He finds his phone and catapults his consciousness away from not-paradise and back to that train station. Heavy exhale!

Cultural/Context information for the jury

Nomophobia is real. Sure, it’s not an officially recognized mental disorder—yet. But just ask anyone who’s misplaced his smartphone. First comes the rummaging and searching through pockets, cars, desks and backpacks. Blood pressure spikes, heart rate races. Next there’s panic, often accompanied by flop sweat, hysterical tears and rage spirals. Some people liken it to the five stages of grief.