OLYMPICS GAMES

Short List
ClientFRANCE TELEVISION
Category A09. Media / Entertainment
TitleOLYMPICS GAMES
Product/ServiceOLYMPIC GAMES
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Olivier Desmettre Publicis Conseil Paris
Jordan Lemarchand Publicis Conseil Paris
Antoine Colin Publicis Conseil Paris
Caroline Darmon Publicis Conseil Paris
Lou Leproux Publicis Conseil Paris
Gaetan Le Goff Carnibird Paris
Wilfried Brimo Carnibird Paris
Philippe Deloeuvre France Télévisions Paris
Eric Rinaldi France Télévisions Paris

Write a short summary of what happens in the film

To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag. The games were broadcasted in live starting at 1 am, while everybody in France was asleep. This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.