Title	PRO INFIRMIS
Brand	PRO INFIRMIS
Product/Service	ORGANISATION FOR PEOPLE WITH DISABILITIES
Category	A13. Not-for-profit / Charity / Government
Entrant	THJNK Zürich, SWITZERLAND
Idea Creation	THJNK Zürich, SWITZERLAND
PR	THJNK Zürich, SWITZERLAND
Production	STORIES Zürich, SWITZERLAND

Name	Company	Position
Alexander Jaggy	Thjnk Zürich AG	Chief Creative Officer
Pablo Schencke	Thjnk Zürich AG	Creative Director
Cornelia Hess	Thjnk Zürich AG	Art Director
Isabelle Akermann	Thjnk Zürich AG	Strategic Planner
Andrea Bison	Thjnk Zürich AG	Managing Director Consulting
Angela Cristofari	Thjnk Zürich AG	Project Manager
Nathalie Eggen	Kids Creative Agency	PR Consultant
Jon Barber	stories AG	Film Director
Jan Mettler	stories AG	DOP
Yves Bollag	stories AG	Executive Producer
Stefanie Bereiter	stories AG	Line Producer
Beni Fueter	stories AG	Editor
Billy Bains	stories AG	Postproduction Producer
Luca Brügger	stories AG	Audio Engineer
Heike Schreyer	stories AG	Production Coordinator
Hans Brouwer	Massive Music	Owner
Peter Döbeli	Konnex Agentur für Medien Kommunikation AG	Co-Owner
Monica Jäggi	Konnex Agentur für Medien Kommunikation AG	Co-Owner

Write a short summary of what happens in the film

Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. Firstly, it is more of a comedy than a tear-jerker; and secondly, it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities. They are shown dealing with some of life’s frustrating everyday challenges that we have all had to deal with at some point in our lives, and that cannot be better described than, well, s***. The song “Jump Down, Spin Around” by Harry Belafonte is a real trouvaille from 1957. He made the song available especially for this project.

Cultural/Context information for the jury

Pro Infirmis is Switzerland’s largest national professional organisation for people with disabilities and it’s renowed for its spectacular ads such as “Pro Infirmis - Because who is perfect?” with 24 million views.