NAPPIES WITH SOMETHING TO SAY

ClientLITTLE BIG CHANGE
Category A02. Other FMCG
TitleNAPPIES WITH SOMETHING TO SAY
Product/ServiceNAPPIES
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Julien Doucet & Lilian Moine Buzzman Creative Directors
Julien Doucet Buzzman Artistic Director
Lilian Moine Buzzman Copywriter
Margaux Hontang & Thibault Picot Buzzman Artistic Director Assistants
Rayene Ait Tahar Buzzman Copywriter Assistant
Isaure Goetz Buzzman Head of Account
Nathalie Duchatelet Buzzman Account Manager
Clément Scherrer Buzzman Head of Strategic Planning
Fanny Camus-Tournier Buzzman Strategic Planning
Julien Scaglione Buzzman Head of Social Media
Marie Le Scao Buzzman Social Media Manager
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Nina Barbanel & Clémentine Eouzan Buzzman PR & Communication Assistants
Dee Perryman Buzzman Rights Management
Vanessa Barbel Buzzman Head of TV Production
Géraldine Bourguignat Buzzman TV Production
Jérémy Bouchet Buzzman Photographer
CAVIAR CAVIAR Production
Schmooze Schmooze Sound Production
Thomas Ralph Thomas Ralph Director
Alice Lobel, Gaspard Manguette & Georges Meuss Buzzman Copywriter

Write a short summary of what happens in the film

The film is built on a simple idea: nobody is in a better position than babies to say loud and clear that they don't want any other shit in their diapers then their shit. That's how we chose to give the floor to them. And as they don't know how to speak, our diapers did speak for them. Thanks to their diapers with word on them, babies revolt and explain they are sick of wearing diapers with toxic substances in them. The final claim is quite clear: NO OTHER SHIT THAN OUR OWN. A very outstanding execution and impertinent tone of voice, in a reasonable and coded diapers world.

Cultural/Context information for the jury

January 2018, a scandal hits the diapers world in France. A study published in ""60 millions de consommateurs"" magazine revealed to French people that a lot of diapers brands contains toxic substances like chlorine, petroleum, glyphosate… Very quickly, almost every French media relayed the information, pushing the French minister Ségolène Royal to react on TV. The perfect moment for a little eco-friendly diapers brand to make itself known. Our small budget in a very contested period for diapers brand, forced us to imagine something outstanding, but truly genuine, to ensure to gain people's trust.