Title	JUST DO IT: CASTER SEMENYA
Brand	NIKE SOUTH AFRICA
Product/Service	NIKE SOUTH AFRICA
Category	A04. Consumer Durables
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production	PARK PICTURES London, UNITED KINGDOM
Production 2	TRIM EDITING London, UNITED KINGDOM
Production 3	WAVE STUDIOS London, UNITED KINGDOM
Production 4	GLASSWORKS Amsterdam, THE NETHERLANDS
Production 5	BEATWORMS Los Angeles, USA

Name	Company	Position
Eric Quennoy, Mark Bernath	Wieden+Kennedy Amsterdam	Executive Creative Directors
Evgeny Primachenko, Hannah Smit, Craig Williams	Wieden+Kennedy Amsterdam	Creative Directors
Teresa Montenegro	Wieden+Kennedy Amsterdam	Art Director
Christopher Cryer	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head of Production
Michael MacMillan	Wieden+Kennedy Amsterdam	Executive Producer Broadcast
Magda Czyz	Wieden+Kennedy Amsterdam	Broadcast Producer
Maud Klarenbeek	Wieden+Kennedy Amsterdam	Executive Producer Art
Kate Barrett, Stacey Prudden	Wieden+Kennedy Amsterdam	Art Producers
Stephane Missier	Wieden+Kennedy Amsterdam	Planning Director
Hillary Heath	Wieden+Kennedy Amsterdam	Communications Planner Director
Kathryn Addo	Wieden+Kennedy Amsterdam	Group Account Director
Amber Martin	Wieden+Kennedy Amsterdam	Account Director
Cassandre Beck, Molly Rugg	Wieden+Kennedy Amsterdam	Account Managers
Joe Burrin	Wieden+Kennedy Amsterdam	Head of Design
Lizzie Murray	Wieden+Kennedy Amsterdam	Studio Director
Gustav von Platen	Wieden+Kennedy Amsterdam	Designer
Noa Redero	Wieden+Kennedy Amsterdam	Studio Artist
Loes Poot	Wieden+Kennedy Amsterdam	Project Manager
Fiona Fan	Wieden+Kennedy Amsterdam	Business Affairs
AG Rojas	Park Pictures	Director
Rina Yang	Park Pictures	Director of Photography
Nick Goldsmith	Park Pictures	Producer
Stephen Brierley	Park Pictures	Executive Producer

Write a short summary of what happens in the film

The film centres on Caster Semenya. An Olympic runner who, despite being cleared to compete in female athletics in 2010, is constantly questioned about her gender because of hyperandrogenism. A condition that causes above-average levels of testosterone, giving her an appearance that differs from that of other female athletes. The film starts with Caster winning a race in the present day. As she’s about to cross the finish line, time slows and we hear her voice start to question her detractors we begin to go back through time. We go back through moments of Caster’s life, reversing her successes and nullifying her hard work as she continues to question them - is this what they’d prefer? Finally, we go all the way back to her birth, because this is where she defiantly tells the skeptics: “Too bad. I was born to do this”.

Cultural/Context information for the jury

At a time when the global narrative around female equality is so prominent and important, one of Nike’s most successful female athletes continues to be targeted and victimised for being different. Caster Semenya, who has hyperandrogenism (a condition where her body naturally produces more testosterone than most women), was first accused of having an unfair advantage in competition in 2008. Her gender was publicly scrutinized, she was tested and subsequently cleared to compete in female competition. This year, the international athletics body, the IAAF, announced new rules that bans female athletes like Caster. This film was made to build and show support for Caster as she prepared to run her last races, while fighting to overturn the ruling.