Title	NEVER ASK - SYNCHRONISED SWIMMER
Brand	NIKE
Product/Service	NIKE RUSSIA
Category	B04. Consumer Durables
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production	SOMESUCH London, UNITED KINGDOM
Production 2	TRIM EDITING London, UNITED KINGDOM
Production 3	GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
Production 4	THE MILL London, UNITED KINGDOM
Production 5	WOODWORK MUSIC Salford, UNITED KINGDOM

Name	Company	Position
Eric Quennoy, Mark Bernath	Wieden+Kennedy Amsterdam	Executive Creative Director
Craig Williams, Evgeny Primachenko	Wieden+Kennedy Amsterdam	Creative Director
John Filipe	Wieden+Kennedy Amsterdam	Art Director
Bernard Hunter	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head of Broadcast Production
Michael MacMillan	Wieden+Kennedy Amsterdam	Executive Producer
Stephane Missier	Wieden+Kennedy Amsterdam	Planning Director
Anna Leonte	Wieden+Kennedy Amsterdam	Junior Planner
Hillary Heath	Wieden+Kennedy Amsterdam	Communications Planning Director
Kathryn Addo, Alyssa Ramsey	Wieden+Kennedy Amsterdam	Group Account Director
Amber Martin	Wieden+Kennedy Amsterdam	Account Director
Molly Rugg	Wieden+Kennedy Amsterdam	Account Manager
Joe Burrin	Wieden+Kennedy Amsterdam	Head of Design
Lizzie Murray	Wieden+Kennedy Amsterdam	Studio Director
Steele Bonus	Wieden+Kennedy Amsterdam	Studio Designer
Loes Poot	Wieden+Kennedy Amsterdam	Project Manager
Akvilina Jaskunaite	Wieden+Kennedy Amsterdam	Business Affairs
Daniel Wolfe	Somesuch	Director
Lee Groombridge	Somesuch	Producer
Seth Wilson	Somesuch	Executive Producer
Monika Lenczewska	Somesuch	Director of Photography
Tom Lindsay, Dave Davis	Trim	Editor
Raja Sehgal	Grand Central Recording Studios	Sound Designer/Mixer
Hannah Edwards	Somesuch	Wardrobe Stylist
Vladimir Radlinskiy	Somesuch	Production Designer

Write a short summary of what happens in the film

A series of films highlighting the rebellious spirit of unique Russian athletes: The two spots we’ve entered showcase: Aleksandr Maltsev, the first and only professional male synchronized swimmer in Russia, and Elena Fedoseeva, a blind runner who participated in dozens of races. The films are part of the ‘Never Ask’ campaign, a message encouraging athletes to circumvent the culture of ‘Permission Denied’ so prevalent in Russia by Never Asking for permission in the first place.

Cultural/Context information for the jury

Kids in Russia need a lot of motivation. It is incredibly challenging to do sport in a country where brutal winters, a conservative society and an entrenched sporting hierarchy stand in your way. But no matter the barriers - a new generation of kids in Russia are leading the way with a new-found freedom and attitude they are redefining what it means to do sport in Russia. In this World Cup year, as the host Nation, Nike Russia (not a sponsor of the tournament) needed to hijack the conversation and shift it from football to a celebration of the bad-ass attitude of Russian pioneers. We celebrated this unique mindset through Never Ask Stories in different sports providing inspiration for all Russians to follow their footsteps.