Title	NIKE 'AWAKEN THE PHANTOM'
Brand	NIKE FOOTBALL
Product/Service	NIKE PHANTOMVSN FOOTBALL BOOT
Category	A04. Consumer Durables
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production	BLACK LABEL PRODUCTIONS London, UNITED KINGDOM
Production 2	THE QUARRY London, UNITED KINGDOM
Production 3	GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
Production 4	MASSIVEMUSIC Amsterdam, THE NETHERLANDS
Production 5	THE MILL London, UNITED KINGDOM

Name	Company	Position
Eric Quennoy, Mark Bernath	Wieden+Kennedy Amsterdam	Executive Creative Director
Craig Williams, Evgeny Primachenko	Wieden+Kennedy Amsterdam	Creative Directors
Riccardo Rachello	Wieden+Kennedy Amsterdam	Art Director
Jake Barnes	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head of Broadcast Production
Elissa Singstock	Wieden+Kennedy Amsterdam	Broadcast Producer
Sanne Van Hattum (Freelance)	Wieden+Kennedy Amsterdam	Assistant Producer
Stephane Missier	Wieden+Kennedy Amsterdam	Planning Director
Hillary Heath	Wieden+Kennedy Amsterdam	Communications Planning Director
Kathryn Addo, Alyssa Ramsey	Wieden+Kennedy Amsterdam	Group Account Director
Amber Martin	Wieden+Kennedy Amsterdam	Account Director
Fulvio Itagiba	Wieden+Kennedy Amsterdam	Account Manager
Joe Burrin	Wieden+Kennedy Amsterdam	Head of Design
Lizzie Murray	Wieden+Kennedy Amsterdam	Studio Director
Gustav von Platen	Wieden+Kennedy Amsterdam	Designer
Loes Poot, Saskia Van Zwieten	Wieden+Kennedy Amsterdam	Project Manager
Emilie Douqué, Belen Jerez	Wieden+Kennedy Amsterdam	Business Affairs
Matthew Vaughn	Black Label Productions	Director
George Richmond	Black Label Productions	Director of Photography
Tim Wild	Black Label Productions	Producer
Dom Freeman	Black Label Productions	Executive Producer
Paul Watts	The Quarry	Editor
Patrick Walsh	The Quarry	Editor Assistant
Patrick Walsh	The Quarry	Editor Assistant
Tor Adams	The Quarry	Producer
Raja Sehgal	Grand Central Studios	Sound Designer/Mixer
Adam Droy	The Mill	3D Lead Artist

Write a short summary of what happens in the film

To launch Nike’s new PhantomVSN football boot, we unleashed upon the world a mysterious character called THE PHANTOM - a demonic football freak capable of wreaking havoc on all those who cross its path, creating the ultimate urban football legend. Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), the two-and-a-half-minute film features famous footballers Neymar Jr, Philippe Coutinho, Kevin De Bruyne and Mal Pugh as well as football icons Ronaldinho, Gennaro Gattuso and Andrea Pirlo. Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage also make cameos. All who try and figure out who or what is The Phantom.

Cultural/Context information for the jury

While the world was expecting a huge World Cup Campaign from Nike, we held off launching during this cluttered moment and when the dust settled and kids were heading back to football pitches to play, we launched Nike’s new PhantomVSN football boot - a brand new product that we unleashed upon unsuspecting footballers.