NIKE 'AWAKEN THE PHANTOM'

Short List
ClientNIKE FOOTBALL
Category A04. Consumer Durables
TitleNIKE 'AWAKEN THE PHANTOM'
Product/ServiceNIKE PHANTOMVSN FOOTBALL BOOT
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production BLACK LABEL PRODUCTIONS London, UNITED KINGDOM
Production 2 THE QUARRY London, UNITED KINGDOM
Production 3 GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
Production 4 MASSIVEMUSIC Amsterdam, THE NETHERLANDS
Production 5 THE MILL London, UNITED KINGDOM
Credits
Name Company Position
Eric Quennoy, Mark Bernath Wieden+Kennedy Amsterdam Executive Creative Director
Craig Williams, Evgeny Primachenko Wieden+Kennedy Amsterdam Creative Directors
Riccardo Rachello Wieden+Kennedy Amsterdam Art Director
Jake Barnes Wieden+Kennedy Amsterdam Copywriter
Joe Togneri Wieden+Kennedy Amsterdam Head of Broadcast Production
Elissa Singstock Wieden+Kennedy Amsterdam Broadcast Producer
Sanne Van Hattum (Freelance) Wieden+Kennedy Amsterdam Assistant Producer
Stephane Missier Wieden+Kennedy Amsterdam Planning Director
Hillary Heath Wieden+Kennedy Amsterdam Communications Planning Director
Kathryn Addo, Alyssa Ramsey Wieden+Kennedy Amsterdam Group Account Director
Amber Martin Wieden+Kennedy Amsterdam Account Director
Fulvio Itagiba Wieden+Kennedy Amsterdam Account Manager
Joe Burrin Wieden+Kennedy Amsterdam Head of Design
Lizzie Murray Wieden+Kennedy Amsterdam Studio Director
Gustav von Platen Wieden+Kennedy Amsterdam Designer
Loes Poot, Saskia Van Zwieten Wieden+Kennedy Amsterdam Project Manager
Emilie Douqué, Belen Jerez Wieden+Kennedy Amsterdam Business Affairs
Matthew Vaughn Black Label Productions Director
George Richmond Black Label Productions Director of Photography
Tim Wild Black Label Productions Producer
Dom Freeman Black Label Productions Executive Producer
Paul Watts The Quarry Editor
Patrick Walsh The Quarry Editor Assistant
Patrick Walsh The Quarry Editor Assistant
Tor Adams The Quarry Producer
Raja Sehgal Grand Central Studios Sound Designer/Mixer
Adam Droy The Mill 3D Lead Artist

Write a short summary of what happens in the film

To launch Nike’s new PhantomVSN football boot, we unleashed upon the world a mysterious character called THE PHANTOM - a demonic football freak capable of wreaking havoc on all those who cross its path, creating the ultimate urban football legend. Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), the two-and-a-half-minute film features famous footballers Neymar Jr, Philippe Coutinho, Kevin De Bruyne and Mal Pugh as well as football icons Ronaldinho, Gennaro Gattuso and Andrea Pirlo. Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage also make cameos. All who try and figure out who or what is The Phantom.

Cultural/Context information for the jury

While the world was expecting a huge World Cup Campaign from Nike, we held off launching during this cluttered moment and when the dust settled and kids were heading back to football pitches to play, we launched Nike’s new PhantomVSN football boot - a brand new product that we unleashed upon unsuspecting footballers.