HORIZONTAL HUMANS

TitleHORIZONTAL HUMANS
BrandINSTAGRAM
Product/ServiceIGTV
Category D02. Micro-film
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production CANADA Barcelona, SPAIN
Production 2 GLASSWORKS Barcelona, SPAIN
Credits
Name Company Position
Eric Quennoy, Mark Bernath Wieden+Kennedy Amsterdam Executive Creative Director
Thierry Albert, Cal Al-Jorani Wieden+Kennedy Amsterdam Creative Director
Cecilia Pignocchi, Cassandre Gouraud, Mariano Garcia Cruz Wieden+Kennedy Amsterdam Art Director
Andrew Duncan Wieden+Kennedy Amsterdam Copywriter
Joe Togneri Wieden+Kennedy Amsterdam Head of Broadcast Production
Tony Stearns Wieden+Kennedy Amsterdam Executive Broadcast Producer
Magda Czyz, Endy Hedman, Eline de Roo, Cory Chonko Wieden+Kennedy Amsterdam Broadcast Producer
Emma Wiseman Wieden+Kennedy Amsterdam Planning Director
Anna Leonte Wieden+Kennedy Amsterdam Strategic Planner
Dani Pak Wieden+Kennedy Amsterdam Head of Communications and Digital Strategy
Wes Young Wieden+Kennedy Amsterdam Communications Planning Director
David Newsome Wieden+Kennedy Amsterdam Group Account Director
Ben Prout, Aitziber Izurrategui Wieden+Kennedy Amsterdam Account Director
Margot Paquien Wieden+Kennedy Amsterdam Account Manager
Madison Inman Wieden+Kennedy Amsterdam Account Executive
Joe Burrin Wieden+Kennedy Amsterdam Head of Design
Lizzie Murray Wieden+Kennedy Amsterdam Studio Director
Gustav von Platen Wieden+Kennedy Amsterdam Senior Motion Designer
Malia Killings, Lucille Fenouil, Lewis Beedham Wieden+Kennedy Amsterdam Designer
Eline de Roo Wieden+Kennedy Amsterdam Project Manager
Michael Graves, Kacey Kelley, Fiona Fan Wieden+Kennedy Amsterdam Business Affairs
Bum Bum Canada Director
Elias M. Félix Canada Director of Photography
Christy Alcaraz Canada Producer
Oscar Romagosa Marta Argullós Canada MD/EP Executive Producer
Ramón Morejón Canada Editor
Dylan Galletly Wieden+Kennedy Amsterdam Sound Designer

Write a short summary of what happens in the film

To launch IGTV, Instagram's new vertical video platform, we created a series of short idents that show how any content gets better in 9:16 and how visceral, eclectic, and insane, this new experience can be.

Cultural/Context information for the jury

To show that IGTV was about to disrupt the online video category, these idents ran across existing video platforms that have historically only had widescreen 16:9 content.