BICYCLE

TitleBICYCLE
BrandBJÖRN BORG
Product/ServiceSPORTSWEAR
Category B04. Consumer Durables
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
Credits
Name Company Position
Andreas Dahlqvist NORD DDB Stockholm Chief Creative Officer
Hanna Ternström NORD DDB Stockholm Account director
Linda Lonaeus NORD DDB Stockholm Account manager
Clara Uddman NORD DDB Stockholm Art Director
Petter Swanberg NORD DDB Stockholm Art Director
Martin Lundgren NORD DDB Stockholm Senior Copywriter
Jesper Hellzén NORD DDB Stockholm Senior designer
Susanne Johansson NORD DDB Stockholm PR Director
Johan Rynell NORD DDB Stockholm Planning director
Andrea Dahlbäck NORD DDB Stockholm Planner
Tor Westerlund NORD DDB Stockholm Designer
Jonas Eriksson NORD DDB Stockholm Social media & content manager
Frode&Marcus Frode&Marcus Director & Photography
Josephine Lundquist HOUSE Agency Producer
Stina Lindgren HOUSE Agency Production manager
Lisa Berkert Wallard HOUSE Agency Set design
Tereza Ortiz HOUSE Agency Styling
Ignacio Alonso HOUSE Agency Make up
Joe Yves HOUSE Agency Hair
Marcus Pettersson Casting Sweden Casting
Lode Kuylenstierna HOUSE Agency Editing
Calle Buddee Roos Ponytail Sound Post Production Sound
Oskar Larsson Tint Grade
Olle Petersson Tint Online
Hugo Guerra HOUSE Agency Comp
Sebastian Loven HOUSE Agency Comp
Lukas Thuvesson HOUSE Agency Comp

Write a short summary of what happens in the film

All films start in a trippy and delirious manner with a male or female model reaching a higher level of mind when working out followed by coming back to “the real world” without any trippy features and the text “What happens in your brain when you work out?”. We then come back to the delirious world and the call to action “Chase the exerhighs”.