ELEVATOR

ClientCHOCOLATS CAMILLE BLOCH SA
Category B01. Food & Drink
TitleELEVATOR
Product/ServiceCHOCOLATE
Entrant SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation SERVICEPLAN SUISSE Zürich, SWITZERLAND
Production ROSAS'N'CO FILMS Zurich, SWITZERLAND
Credits
Name Company Position
Raul Serrat Serviceplan Suisse AG Executive Creative Director
Simon Staub Serviceplan Suisse AG Creative Direction
Florian Birkner Serviceplan Suisse AG Creative Direction
Dieter Boller Serviceplan Suisse AG Senior Copywriter
Günter Zumbach Serviceplan Suisse AG Copywriter
Daniel Hesse Serviceplan Suisse AG Senior Art Director
Sonia Ducu Serviceplan Suisse AG Group Account Director
Selma Caglayan Serviceplan Suisse AG Account Manager
Nadja Tandler Serviceplan Suisse AG Art Director
Lisa Melnikova Serviceplan Suisse AG Strategy
Nathalie Jakober Serviceplan Suisse AG Agency Producer
Nadia Rosasco Rosas & Co Films AG Producer
John Grammatico John Grammatico Director

Write a short summary of what happens in the film

"Incorrigible Emma" Emma is taking the elevator to her office. The up-button has already been pushed – she, however, can't resist pushing it again. Because Emma is an already-lit-elevator-button-pusher.

Cultural/Context information for the jury

Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefor is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible. The films are required to appeal to a young audience with a strong digital affinity, without excluding Ragusa's older customers. The humor needs to be fast and off-beat in order to integrate well in an online context.