| Title | THE 90-MINUTE CHALLENGE |
| Brand | ST HUBERT |
| Product/Service | ST HUBERT OMEGA 3 |
| Category |
C01. Viral Film |
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Entrant
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CLM BBDO Paris, FRANCE
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Idea Creation
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CLM BBDO Paris, FRANCE
|
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PR
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CLM BBDO Paris, FRANCE
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Production
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GANG FILMS Paris, FRANCE
|
Credits
| Matthieu ELKAÏM |
BBDO PARIS |
CHIEF CREATIVE OFFICER |
| Benjamin DESSAGNE |
CLM BBDO |
EXECUTIVE CREATIVE DIRECTOR |
| Stéphane SANTANA |
CLM BBDO |
EXECUTIVE CREATIVE DIRECTOR |
| Théophile ROBAGLIA |
CLM BBDO |
ARTISTIC DIRECTOR |
| Joseph ROZIER |
CLM BBDO |
COPYWRITER |
| Nicolas FABRE |
CLM BBDO |
MANAGING DIRECTOR |
| Romain BRUNEAU |
CLM BBDO |
ACCOUNT DIRECTOR |
| Thanaïs TELPHON |
CLM BBDO |
ACCOUNT MANAGER |
| Julien SANSON |
BBDO PARIS |
HEAD OF PRODUCTION |
| Grégoire COULOMBEL |
CLM BBDO |
PRODUCER |
| Pierre BOUDIN |
CLM BBDO |
PHOTOGRAPHER |
| Martine FEREY |
BBDO PARIS |
POST PRODUCER DIRECTOR |
| Laurianne FREGUIN |
CLM BBDO |
POST PRODUCER |
| Guillaume RANCUREL |
PROXIMITY PARIS |
DIGITAL PRODUCTION MANAGER |
| Bertrant BROSSET and Benjamin PINSON-BERTHET |
PROXIMITY PARIS |
FRONT-END DEVELOPERS |
| Pierre DESHAYES and Philippe BIENAIMÉ |
BBDO PARIS |
MOTION DESIGNERS |
| Pierre ENGELIBERT |
PROXIMITY PARIS |
HEAD OF SOCIAL |
| Fabio IAZZETA |
PROXIMITY PARIS |
CREATIVE SOCIAL MEDIA LEAD |
| Jules SEDNAOUI |
PROXIMITY PARIS |
SOCIAL MEDIA MANAGER |
| Valérie MORIN |
ST HUBERT |
MARKETING DIRECTOR |
| Marie CASIER |
ST HUBERT |
ACCOUNT MANAGER |
| Mathilde BENIER |
ST HUBERT |
SENIOR BRAND MANAGER |
| Marion BRUNEL and Léa GENELOT |
ST HUBERT |
BRAND MANAGERS |
| Olivier LEMAIRE |
GANG LIFE |
DIRECTOR |
| Dimitri GRIMBLAT |
GANG LIFE |
PRODUCER |
| Marie CARON |
GANG LIFE |
LINE PRODUCER |
| Julien DANIEL |
GANG LIFE |
LINE PRODUCER |
| Alexis MARRO |
GANG LIFE |
EDITOR |
Write a short summary of what happens in the film
For 3 months, 11 fathers exercised to rise to a unique challenge: to last a 90-minute match against their sons. 11 French football hopefuls, in training at the Girondins de Bordeaux, a historic Premier League club… Coached by former professional players, the fathers’ preparation took place in secret, right up to the day of the match. A match with a special rule to motivate the fathers to last: when a father can’t go on, his son must also go off. At the end of the match, only 5 fathers managed to last. Proving that the more you take care of yourself, the more you can enjoy your loved ones.
Cultural/Context information for the jury
“The 90-minute challenge” is the first official match organized by a major football club and refereed by certified referees, where the goal wasn’t to win, but to last. This is why the special rule was applied to encourage the fathers to last. The match was commentated by the French football legend, Marius Trésor and filmed by the FC Girondins de Bordeaux’s own official TV channel, the Girondins TV. During their training, the fathers followed a protocol established by the club’s official doctor. The workouts took place at the club itself, but away from the sons. And to maintain the element of surprise, the club staff told the sons they were training for an exhibition match again a local team.