TEENAGE SON

ClientIKEA
Category A06. Retail
TitleTEENAGE SON
Product/ServiceREOL
Entrant HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Idea Creation HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Credits
Name Company Position
Lasse Elgård Vintersbølle Hjaltelin Stahl Senior Creative
Frederik Halby Hjaltelin Stahl Art Director
Rune Milton Rune Milton Director
Cille Silverwood-Cope Pegasus Productions Producer

Write a short summary of what happens in the film

A mother is cleaning the house, when she gets interrupted by loud music. Her teenage son is laying in his bed in his room, staring at his phone and listening to music. He’s restless. He’s talking on the phone with a friend. The mother vacuums outside and bangs against the door. She tries to hand over some of his clean clothes, but she can’t break through the sound. She keeps on cleaning, when she accidently knocks over a handmade mug which hits the floor and breaks. The teenage son appears from his room – he’s hungry. The mother is busy picking up the mug and its contents, when their eyes meet. She looks at her son and back at the ugly mug. A smile slowly overtakes her lips. She carefully places the mug on another shelf for everyone to see and behold like a well-earned trophy.

Cultural/Context information for the jury

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