Title	SHARE IT TO STOP IT
Brand	HUNGARIAN INTERCHURCH AID
Product/Service	HUNGARIAN INTERCHURCH AID
Category	B13. Not-for-profit / Charity /Government
Entrant	ACG ADVERTISING AGENCY Budapest, HUNGARY
Idea Creation	ACG ADVERTISING AGENCY Budapest, HUNGARY
PR	ACG ADVERTISING AGENCY Budapest, HUNGARY
Production	UMBRELLA Budapest, HUNGARY

Name	Company	Position
Rita Alberti	ACG Advertising Agency	Creative Group Head
Petra Kocsis	ACG Advertising Agency	Art Director
Gergely Nagy	ACG Advertising Agency	Art Director
Peter Tihanyi	ACG Advertising Agency	Creative Director
Laszlo Nagy	ACG Advertising Agency	Creative Director
Istvan Foltin	ACG Advertising Agency	Copywriter
Bianka Bujdoso	ACG Advertising Agency	Strategic Planner
Erika Farkas	ACG Advertising Agency	Strategic Planner
Eva Virag	ACG Advertising Agency	Account Director
Nora Batizi	ACG Advertising Agency	PR Executive
Fanni Szilagyi	Umbrella Budapest-New York	Film Director
Gabor Szilagyi	Umbrella Budapest-New York	Director of Photography

Write a short summary of what happens in the film

Living in a violent relationship is like an endless cycle of hope and misery. There’s no power to stop the suffering of the victims unless they share their story with anyone who could help. As a demonstration we created an interactive short film without an end. An infinitely looping story of a seemingly ordinary couple that goes through different forms of domestic violence without showing any physical abuse. The story also represents the phases of a violent relationship. It begins with a seemingly happy couple then the signs of violence appear one by one. When the events are reaching the peak point the story continues where it has begun. When viewers try to stop the video they face what victims face in the real world: they can’t stop it without sharing it.

Cultural/Context information for the jury

Hungary suffers from chronic domestic violence according to the Human Rights Watch with 1 in 5 women being affected. Specifically mental and emotional abuse are belittled and excluded from the conversation, despite the deep and long lasting scars it causes. Instead of support those affected and asking questions online are labelled as weak complainers and get bullied. At the same time there are important gaps in Hungary's legal and policy framework: an assault against an intimate partner will only be classified as domestic violence if there are at least two separate instances of abuse. That's why a lot of woman stuck in an abusive relationship. Our task was to change this deeply rooted perception. No matter if verbal, emotional, mental or physical there is only one way to escape and that is facing and sharing the problem. To get there a website was set up, offering anonymous professional help.