OONA

TitleOONA
BrandEUROPEAN COMMISSION - DIRECTORATE GENERAL FOR COMMUNICATION
Product/ServiceTHE EUROPEAN UNION
Category B13. Not-for-profit / Charity /Government
Entrant ICF MOSTRA Brussels, BELGIUM
Idea Creation ICF MOSTRA Brussels, BELGIUM
PR ICF MOSTRA Brussels, BELGIUM
Production ICF MOSTRA Brussels, BELGIUM
Production 2 CAVIAR Brussels, BELGIUM
Credits
Name Company Position
Babak Hosseiny ICF Mostra Executive Creative Director
Philippe Thito ICF Mostra Associate Creative Director
Stephanie Deleuze ICF Mostra Executive Agency Producer
Werner de Coninck CaviarTV Producer

Write a short summary of what happens in the film

A quiet and distant teenager, Oona is staying in a cabin in the forest of Finland with her father, but she has no interest in exploring outside. Her father goes into the woods and asks Oona to turn off the oven while he’s out, but Oona falls asleep and soon their dinner is burning. Throwing the charred meat outside, Oona runs into the forest in search of her father. It doesn’t take long before the girl is lost, alone and afraid. A thunderous roar sends shivers down her spine; standing behind her is a giant bear. Oona does not run. The bear walks away slowly, and she follows it, curious, until it leads her back home. Her father is himself in a state of panic at the prospect of his missing daughter, and the two embrace, while the bear arrives at his real target: the charred meat left outside.

Cultural/Context information for the jury

"Oona" highlights the European Union’s Natura 2000 programme, the largest network of protected areas in the world, which offers a safe home to Europe’s wildlife. Natura 2000 comprehends breeding and resting sites for rare and threatened species, and some rare natural habitat types which are protected in their own right. It stretches across all 28 EU countries, both on land and at sea, covering over 18 % of the EU’s land area and almost 6 % of its marine territory. It is one of a series of short films realized for the European Commission as part of the #EUandME campaign. The aim of the campaign is to highlight the benefits of the EU and begin a conversation with Millennials about the future of Europe. Each film tells an emotional story of how the EU has empowered young people, representing the values and freedoms that make Europe special.