| Title | THE LAND OF CHLAMYDIA |
| Brand | 7-ELEVEN |
| Product/Service | CONDOMS |
| Category |
B06. Retail |
|
Entrant
|
REITAN CONVENIENCE Oslo, NORWAY
|
|
Idea Creation
|
MORGENSTERN Oslo, NORWAY
|
Credits
| Torkild Jarnholt |
Morgenstern AS |
Creative |
| Bjørnar Buxrud |
Morgenstern AS |
Creative |
| Mona Larsen |
Morgenstern AS |
Project manager |
| Ole Hustad |
Morgenstern AS |
Account executive |
| Philip Notland |
Morgenstern AS |
Art Director |
| Ole-Jørgen Ramstad |
Morgenstern AS |
Designer |
| Erlend Westnes |
Morgenstern AS |
Director |
| Sebastian Prestø |
Morgenstern AS |
Creative |
| Anders Holm |
Morgenstern AS |
Creative |
| André Gidoin |
Morgenstern |
Creative |
Write a short summary of what happens in the film
In the film we see beautiful Norwegian nature and we hear the Norwegian composer Griegs famous "Morning Mood". Over these majestic images we are told that Norway is the land of the fjords, the mountains and the midnight sun. When the viewer is thinking this is a traditional touristy brag piece, the film informs that Norway, having one of the highest rates of chlamydia in Europe, is also is the land of chlamydia. The message is that every tourist visiting Norway should "protect yourself from the locals", by getting condoms from 7-eleven.
Cultural/Context information for the jury
Universal healthcare. A full year of paid maternity leave. Spectacular nature. Being Norwegian, there are many things to be proud of. Unfortunately, using condoms is not one of them. In fact, Norway has one of the highest rates of chlamydia in Europe. Most Norwegians are not aware of this. We decided to build the campaign on this piece of highly shameful information.
A small nation on the outskirts of the planet, the world is by and large indifferent to Norway. When the country once in a blue moon makes international news, the context is usually positive - like the UNs happiness report, the Winter Olympics or our scenic nature. It doesn't happen very often, and that is why international news about Norway usually gets a lot of national press. How would Norwegian media react if international news ran a story about something Norwegians had no reason to be proud of?