| Title | THE ART OF BODY SHAVING |
| Brand | NIVEA MEN |
| Product/Service | NIVEA MEN BODY SHAVING ANTI IRRITATION BODY STICK |
| Category |
B02. Other FMCG |
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Entrant
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FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
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Idea Creation
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FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
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Production
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BRIKK Stockholm, SWEDEN
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Production 2
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TWOFATBOYS Stockholm, SWEDEN
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Production 3
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BSMART CREATIVE PARTNER Stockholm, SWEDEN
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Credits
| Magnus Faltman |
FCB Faltman & Malmen |
Creative Director |
| Viktor Olsson |
FCB Faltman & Malmen |
Copywriter |
| Ellen Strom |
FCB Faltman & Malmen |
Art Director |
| Andreas Szego |
FCB Faltman & Malmen |
Director Motion Graphics |
| Andreas Ekedahl |
FCB Faltman & Malmen |
Designer/Final Art |
| Alexander Hedstrom |
FCB Faltman & Malmen |
Designer/Final art |
| Ellinor Sahlstrom |
FCB Faltman & Malmen |
Designer/Final Art |
| Johanna Bystrom |
FCB Faltman & Malmen |
Nordic Account Director |
| Alexandra Jaccopucci |
FCB Faltman & Malmen |
Account Manager |
Write a short summary of what happens in the film
Short summary:
Intro with copy: NIVEA MEN presents: The Art Of Body Shaving.
Then cut to a man's hairy torso. He has a big owl tattooed on his left chest. He starts shaving his chest with NIVEA MEN Body shaving stick and a razor. His chest hair forms different shapes. Suddenly it looks like a forest and two rabbits. The rabbits jump across his chest and then get scared of the owl tattoo. Cut to Pack-shoot and copy: New. Learn more about body shaving in a new way.
Cultural/Context information for the jury
Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA MEN the new art of body shaving is fun, hassle-free and without skin irritation.
The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world.