Title	OBH NORDICA ULTIMATE BLEND - TOMATO
Brand	OBH NORDICA
Product/Service	OBH NORDICA ULTIMATE BLEND
Category	B04. Consumer Durables
Entrant	FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
Idea Creation	FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
Production	TWOFATBOYS Stockholm, SWEDEN

Name	Company	Position
Johan Eriksson	FCB Fältman & Malmén	Art Director
Magnus Fältman	FCB Fältman & Malmén	Creative Director
Bo Tidelius	FCB Fältman & Malmén	Copywriter
Johan Eriksson	FCB Fältman & Malmén	Art Director
Johanna Byström	FCB Fältman & Malmén	Nordic Account Director
Linn Yngvesson	FCB Fältman & Malmén	Account Manager

Write a short summary of what happens in the film

The film start with copy: "NEXT GENERATION OF BLENDERS" and a tomato. In the next cut you see how the tomato get pulverized in a magic spin that visualise the capacity of the product. Cut to the transformation of the pulverized tomato that become a warm soup. The Ultimate blend shows up in the end of the video and cut to copy "OBH Nordica designing good life"

Cultural/Context information for the jury

OBH Nordica is a Scandinavian company with its origin in Sweden and Denmark. The company finds and develops innovative products with stylish Nordic design. As the market for blenders was about to gear up for new attractive models, OBH Nordica decided to launch a game changer. The new high-speed Blender was more effective and could extract the important nutrients other blenders could not reach.