MIMIC

ClientKRYS
Category A06. Retail
TitleMIMIC
Product/ServiceOPTICAL CENTER
Entrant HUMANSEVEN Paris, FRANCE
Idea Creation HUMANSEVEN Paris, FRANCE
Production SOIXAN7E QUIN5E Paris, FRANCE
Credits
Name Company Position
Xavier Beauregard HumanSeven Not part of the agency
Stéphane Gaubert HumanSeven Creative Director
Jerôme Gonfond HumanSeven Not part of the agency
Hadi Hassan-Helou HumanSeven Not part of the agency
Frédérick Lutge HumanSeven Copywriter
Christopher Thiery HumanSeven Head of TV
Sarah Bouadjera HumanSeven Not part of the agency
Matthäus Bussmann 75 Director
Brice Davoli HRCLS Original Composition
Mélanie Teixera HRCLS Post production
Mathieu François HRCLS Post production sound
Benjamin Entrupp HRCLS Editing
Stéphanie Pelissier HRCLS Editing
Mathieu Caplanne HRCLS Calibration

Write a short summary of what happens in the film

"You have never been so much yourself" Krys opticians always commit themselves to people's wellbeing, taking into account their personality, needs and desires. In the commercial, we follow the evolution of Eva since her birth, until the day she turn 30, as a good feeling woman. Each scene shows a key moment in the life of Eva, which are associated to her relatives. In the end, Eva finally affirm herself, thanks to her new glasses.