DOORS

TitleDOORS
BrandAUDI
Product/ServiceAUDI SAUDI ARABIA
Category B05. Automotive
Entrant THJNK Hamburg, GERMANY
Idea Creation THJNK Hamburg, GERMANY
PR THJNK Hamburg, GERMANY
Production STINK Berlin, GERMANY
Production 2 NOT A MACHINE Hamburg, GERMANY
Production 3 FX MIX Berlin, GERMANY
Credits
Name Company Position
Armin Jochum thjnk AG Chief Creative Officer
Gerrit Zinke thjnk Hamburg GmbH Managing Director Creation
Michael Ohanian thjnk Hamburg GmbH Managing Director Creation
Gerrit Zinke thjnk Hamburg GmbH Managing Director Creation
Andreas Wagner thjnk Hamburg GmbH Creative Director Art
Michel Foertsch thjnk Hamburg GmbH Creative Director Copy
Bronco Wewer thjnk Hamburg GmbH Creative Art
Henning Kortmann thjnk Hamburg GmbH Creative Junior Copy
Julia Koop thjnk AG Producer Senior
Nacho Gayán Stink GmbH Director
Dimitri Karakatsanis Freelance Director of Photography

Write a short summary of what happens in the film

June 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat. The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations.