Title | OPEL "COMBO" |
Brand | OPEL AUTOMOBILE GMBH |
Product/Service | AUTOMOBILE |
Category |
A05. Automotive |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Nicolas Blättry |
HEIMAT, Berlin |
Creative Director |
Tom Hauser |
HEIMAT, Berlin |
Creative Director |
Lukas Kölling |
HEIMAT, Berlin |
Art Director |
Ramona Hartmann |
HEIMAT, Berlin |
Art Director |
Ricardo Distefano |
HEIMAT, Berlin |
Managing Director |
Larissa Huhnekohl |
HEIMAT, Berlin |
Copywriter |
Daniel Duhn |
HEIMAT, Berlin |
Copywriter |
David Kaufmann |
HEIMAT, Berlin |
Copywriter |
Madeleine Alexander |
HEIMAT, Berlin |
Account Director |
Max Millies |
HEIMAT, Berlin |
Director |
Write a short summary of what happens in the film
in a non-descript warehouse with a big yellow stage, we see an OPEL COMBO. in this set-up, interesting facts are presented to the audience – only tob e counterbalanced with an interesting fact about the combo itself.
be it the average milk consumption of a european family to make a statement for the COMBO’s boot capacity, or the fact that we all have 6 doppelgängers worldwide to highlight the seven seats available or the world record for running marathon backwards to demonstrate the rear-view camera – the facts speak for the OPEL COMBO
Cultural/Context information for the jury
europe is a funny place, in that it has a huge market for minivans. nothing like the good old soccer mom ones – but really delivery vans used as passenger vehicles. the campaigns for these things though, are very similar to that of the soccer mom version from across the pond in the united states: mom, dad, two kids a dog. and their bikes fit in the trunk as well. the trifecta of family-hobby-outdoors in one washed down message.