Category A05. Automotive
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Name Company Position
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Matthias Storath HEIMAT, Berlin Chief Creative Officer
Nicolas Blättry HEIMAT, Berlin Creative Director
Tom Hauser HEIMAT, Berlin Creative Director
Lukas Kölling HEIMAT, Berlin Art Director
Ramona Hartmann HEIMAT, Berlin Art Director
Ricardo Distefano HEIMAT, Berlin Managing Director
Larissa Huhnekohl HEIMAT, Berlin Copywriter
Daniel Duhn HEIMAT, Berlin Copywriter
David Kaufmann HEIMAT, Berlin Copywriter
Madeleine Alexander HEIMAT, Berlin Account Director
Max Millies HEIMAT, Berlin Director

Write a short summary of what happens in the film

in a non-descript warehouse with a big yellow stage, we see an OPEL COMBO. in this set-up, interesting facts are presented to the audience – only tob e counterbalanced with an interesting fact about the combo itself. be it the average milk consumption of a european family to make a statement for the COMBO’s boot capacity, or the fact that we all have 6 doppelgängers worldwide to highlight the seven seats available or the world record for running marathon backwards to demonstrate the rear-view camera – the facts speak for the OPEL COMBO

Cultural/Context information for the jury

europe is a funny place, in that it has a huge market for minivans. nothing like the good old soccer mom ones – but really delivery vans used as passenger vehicles. the campaigns for these things though, are very similar to that of the soccer mom version from across the pond in the united states: mom, dad, two kids a dog. and their bikes fit in the trunk as well. the trifecta of family-hobby-outdoors in one washed down message.