Title	THE UNSHAVED TRUTH
Brand	PHILIPS
Product/Service	ONEBLADE
Category	B04. Consumer Durables
Entrant	ISOBAR SWEDEN Stockholm, SWEDEN
Idea Creation	ISOBAR SWEDEN Stockholm, SWEDEN
PR	ISOBAR SWEDEN Stockholm, SWEDEN
Production	SLUTET ÄR NÄRA Stockholm, SWEDEN

Name	Company	Position
Alexander Slagare	Isobar Nordics	Art Director
Catherine Heijl	Isobar Nordics	Copywriter
Martin Petersson	Isobar Nordics	Account Director
Rebecka Källquist	Isobar Nordics	PR
Frida Wadsby	Isobar Nordics	Planner
Erica Eliasson	Philips	Nordic Marketing Manager OneBlade
Erica Lindhqvist	Philips	Marketing Director Nordics
Jesper Ei Karlsson	Slutet Är Nära	Director
Petra Krigström	Slutet Är Nära	Producer
Alexandros Bakos	Slutet Är Nära	Executive producer
Kenneth Ishii	Slutet Är Nära	Director of photography

Write a short summary of what happens in the film

A young man shares his insecurities of not being able to grow a beard with his friend, and they end up having a vulnerable and affectionate conversation about what it means to be a masculine man.

Cultural/Context information for the jury

After researching attitudes towards masculinity and facial hair, we found out that the target group – young men in Scandinavia – can’t relate to the gendered stereotypes and masculine norms usually represented in advertising. When it comes to razor commercials, the macho ideal has gone even further, showing douchey guys with ripped six-pack abs and perfect beard growth. An ideal that limits young men to look and behave in a certain ’manly’ way. The film has been shown on social media, where these young men might need an extra reminder that they’re OK just the way they are.