PUMP IT UP

Short List
ClientVOLVO CONSTRUCTION EQUIPMENT
Category B10. B2B
TitlePUMP IT UP
Product/ServiceVOLVO CONSTRUCTION EQUIPMENT’S EXCAVATORS
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement OATH Stockholm, SWEDEN
PR SE10 London, UNITED KINGDOM
Production THE PRODUCERS SWEDEN Stockholm, SWEDEN
Production 2 SWISS INTERNATIONAL Stockholm, SWEDEN
Credits
Name Company Position
Cilla Pegelow Forsman & Bodenfors Account Supervisor
Helena Lignell Forsman & Bodenfors Account Manager
Lars Elfman Forsman & Bodenfors Art Director
Martin Ringqvist Forsman & Bodenfors Copywriter
Christopher Ek Forsman & Bodenfors Designer
Milly Björkman Forsman & Bodenfors Creative assistant
Daniel Sjöstrand Forsman & Bodenfors Planner
Bjarne Darwall Forsman & Bodenfors PR Strategist
Peter Gaudiano Forsman & Bodenfors Platform and data strategist
Åsa Hammar Forsman & Bodenfors Agency producer, Film
Johan Nordqvist Forsman & Bodenfors Music Supervisor
Tompa & Rondo Tompa & Rondo Director
Mats Wolgers Mats Wolgers Producer
Ronald Meier Ronald Meier Line producer
Eric Gautier Eric Gautier D.O.P
Gustav Öström Talent Group Editor
Fredrik Sundberg Plop Sound design
Madeleine Gaterud Madeleine Gaterud Makeup artist
Denise Östholm Denise Östholm Stylist
Pump up the jam by Technotronic - Music
Dolph Lundgren appears courtesy of Karmax-910 sas - Talent
Per Åkerlund Volvo Construction Equipment Manager Communication Projects, Brand & Market Communication

Write a short summary of what happens in the film

In this film we enlisted Hollywood action star Dolph Lungren to “pump up” Volvo CE's excavators and had them perform actions you never thought an excavator could do. Pull ups. Push ups. Side To Sides...