| Title | THE GLASS LABYRINTH |
| Brand | SANDVIK |
| Product/Service | SELF-DRIVING MINING MACHINES |
| Category |
B10. B2B |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Placement
|
OATH Stockholm, SWEDEN
|
|
Production
|
NEW LAND Stockholm, SWEDEN
|
|
Additional Company
|
OTTO PRODUCTION Helsinki, FINLAND
|
|
Additional Company 2
|
CHIMNEY Gothenburg, SWEDEN
|
Credits
| Greger Andersson |
Forsman & Bodenfors |
Account Supervisor |
| Åsa Pedersen |
Forsman & Bodenfors |
Account Manager |
| Kim Cramer |
Forsman & Bodenfors |
Creative |
| Björn Engström |
Forsman & Bodenfors |
Creative |
| Stefan Thomson |
Forsman & Bodenfors |
Creative |
| Bjarne Darwall |
Forsman & Bodenfors |
PR-strategist |
| Peter Gaudiano |
Forsman & Bodenfors |
Digital-strategist |
| Magnus Almberg, Ingrid Arnsand Jonsson |
Forsman & Bodenfors |
Designer |
| Daniel Sjöstrand |
Forsman & Bodenfors |
Planner |
| Cecilia Svärd |
Forsman & Bodenfors |
Agency Producer |
| Casper Balslev |
Casper Balslev |
Director |
| Therese Engberg |
Forsman & Bodenfors |
Executive producer |
| Sophie Hedberg |
Sophie Hedberg |
Producer |
| Jonas Quant |
Jonas Quant |
Music |
| Niels Thastum |
Niels Thastum |
D.O.P |
| Tobias Allanson |
Tobias Allanson |
Production Designer |
| Peter Brandt |
Peter Brandt |
Editor |
| Vedran Rupic |
Vedran Rupic |
SoMe versions |
| Martin Dirkov |
Martin Dirkov |
Sound |
| Edward Negussie |
Edward Negussie |
Colorist |
| Wille Rising |
Wille Rising |
Online |
| Jessica Alm |
Sandvik |
EVP and Head of Group Communications |
| Magdalena Fahlén |
Sandvik |
VP Corporate Communications and Brand |
| Minna Rodling |
Sandvik |
Brandmanger |
| Marie Brodin |
Sandvik Mining and Rock Technology |
VP Marketing and Communications |
Write a short summary of what happens in the film
Trying to learn everything about our new client Sandvik, we went to their test mine in Finland. And found out that they have had self-driving vehicles for 20 years, hidden deep down below. So, both we and Sandvik thought it was a good idea to bring one of those mining machines to the surface and let it navigate a fragile glass labyrinth—with no driver.
The film documents the challenge in a very visual way: Could this giant vehicle drive the twists and turns of the narrow labyrinth all by itself? Even the slightest error or touch of the glass would bring everything crashing down.