| Title | FOOTBALL |
| Brand | BETSSON |
| Product/Service | BETTING COMPANY - SPORTS BETTING, ONLINE POKER, CASINO AND MORE |
| Category |
A08. Leisure |
|
Entrant
|
GARBERGS Stockholm, SWEDEN
|
|
Idea Creation
|
GARBERGS Stockholm, SWEDEN
|
|
Production
|
GARBERGS Stockholm, SWEDEN
|
Credits
| Peter Zäll |
Betsson |
Chief Strategy Officer |
| Stefan Bladh |
Betsson |
Senior Brand Manager |
| Jan Lindforss |
Garbergs |
Account Director |
| Petter Ödeen |
Garbergs |
Creative Director |
| John Lundquist Coey |
Garbergs |
Art Director |
| Lina Bergman |
Garbergs |
Copywriter |
| Annika Witkowska |
Garbergs - Film |
Agency Producer |
| Malin Boustedt |
Garbergs |
Account Manager |
| Carola Edlund |
Garbergs |
Final Art |
| Robin Lidbom |
Garbergs - Film |
Motion Creative |
| Martin Sjöström/Nicolas Knudsen |
Stylewar |
Director |
| Bleck |
Bleck |
Production company - Film |
| Christian Olsson |
Christian Olsson |
Musik |
| Swiss |
Swiss |
Post-production/VFX |
Write a short summary of what happens in the film
An amateur match with players in mixed ages. We start with corner kick. A player in his fifties looks at the ball in the sky coming towards him. Music that repeats the lyric “Betsson” starts. We see in slow motion that he tries to hit the ball with a bicycle kick. He succeeds and we follow the ball in the air. The goalie jumps but can´t reach. Will he score? Cut to black. Super: “The moment of excitement.” Logo: Betsson
Cultural/Context information for the jury
Betsson is an online sports betting and casino company.