ICEHOCKEY

TitleICEHOCKEY
BrandBETSSON
Product/ServiceBETTING COMPANY - SPORTS BETTING, ONLINE POKER, CASINO AND MORE
Category A08. Leisure
Entrant GARBERGS Stockholm, SWEDEN
Idea Creation GARBERGS Stockholm, SWEDEN
Production GARBERGS Stockholm, SWEDEN
Credits
Name Company Position
Peter Zäll Betsson Chief Strategy Officer
Stefan Bladh Betsson Senior Brand Manager
Jan Lindforss Garbergs Account Director
Petter Ödeen Garbergs Creative Director
John Lundquist Coey Garbergs Art Director
Lina Bergman Garbergs Copywriter
Annika Witkowska Garbergs - Film Agency Producer
Malin Boustedt Garbergs Account Manager
Carola Edlund Garbergs Final Art
Robin Lidbom Garbergs - Film Motion Creative
Martin Sjöström/Nicolas Knudsen Stylewar Director
Bleck Bleck Production company - Film
Christian Olsson Christian Olsson Musik
Swiss Swiss Post-production/VFX

Write a short summary of what happens in the film

A match between two of the top teams in Sweden. One player shoots a slap shot and we start to follow the puck in slow motion. Music that repeats the lyric “Betsson” starts. We see the puck bounce on a players skate, the referees helmet and though another hockey stick towards the goal. Will it score? Cut to black. Super: “The moment of excitement.” Logo: Betsson

Cultural/Context information for the jury

Betsson is an online sports betting and casino company.