| Title | FLAT WHITE |
| Brand | MCDONALD'S |
| Product/Service | MCCAFE |
| Category |
A06. Retail |
|
Entrant
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Idea Creation
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Production
|
KNUCKLEHEAD London, UNITED KINGDOM
|
Credits
| Chaka Sobhani |
Leo Burnett London |
Chief Creative Officer |
| Pete Heyes |
Leo Burnett London |
Creative Director |
| Katie Spong |
Leo Burnett London |
Agency Producer |
| Truman and Cooper |
Blink |
Director |
| Gary Lathwell |
Leo Burnett London |
Art Director |
| Liane Dowling |
Leo Burnett London |
CopyWriter |
| Giles Skillicorn |
Blink |
Producer |
Write a short summary of what happens in the film
In the film we see vignettes of confused customers in different trendy shops and chains trying to get a clear explanation of what a flat white is. They're met with a mixture of patronising descriptions and nonsense explanations. It becomes clear that no one, not even baristas know exactly what a flat white is. The film concludes with a McDonald's crew member explaining that it's like a stronger latte just with less milk, to a customer who's ordered a flat white. He can rest easy knowing he's solved the mystery.