Title	IT IS ALL ABOUT WHAT MATTERS TO YOU
Brand	ORANGE
Product/Service	TELECOMMUNICATION
Category	A12. Corporate Social Responsibility (CSR) / Corporate Image
Entrant	LA CHOSE Paris, FRANCE
Idea Creation	LA CHOSE Paris, FRANCE
Production	BANDITS Paris, FRANCE

Name	Company	Position
Pascal Grégoire	la chose	Chief creative officer
Charles Flamand	la chose	copywriter
Alexandre Fort	la chose	Art Director
Nicolas Buisset	la chose	Head of production
Stéphane Barbato	Bandits	Director
Patricia Lucas	Bandits	Executive Producer
Nilo Zimmermann	Bandits	DOP
Maxime Hervé	Bandits	Line producer
Spock	Spock	Music production

Write a short summary of what happens in the film

This film is an ode to life and to connection, and to Orange's promise: uniting you with what matters. But unexpectedly, Orange also chose to convey another message by highlighting a scourge that kills an increasing number of people each year: the use of mobile phones behind the wheel. We are here to unite you … Not to drive you apart.

Cultural/Context information for the jury

For the very first time, Orange, France's telecom leader, speaks up to raise awareness around this key societal issue. Phoning while driving multiplies by 3 the risk of an accident, and reading a text message by 23.