IT IS ALL ABOUT WHAT MATTERS TO YOU

ClientORANGE
Category A12. Corporate Social Responsibility (CSR) / Corporate Image
TitleIT IS ALL ABOUT WHAT MATTERS TO YOU
Product/ServiceTELECOMMUNICATION
Entrant LA CHOSE Paris, FRANCE
Idea Creation LA CHOSE Paris, FRANCE
Production BANDITS Paris, FRANCE
Credits
Name Company Position
Pascal Grégoire la chose Chief creative officer
Charles Flamand la chose copywriter
Alexandre Fort la chose Art Director
Nicolas Buisset la chose Head of production
Stéphane Barbato Bandits Director
Patricia Lucas Bandits Executive Producer
Nilo Zimmermann Bandits DOP
Maxime Hervé Bandits Line producer
Spock Spock Music production

Write a short summary of what happens in the film

This film is an ode to life and to connection, and to Orange's promise: uniting you with what matters. But unexpectedly, Orange also chose to convey another message by highlighting a scourge that kills an increasing number of people each year: the use of mobile phones behind the wheel. We are here to unite you … Not to drive you apart.

Cultural/Context information for the jury

For the very first time, Orange, France's telecom leader, speaks up to raise awareness around this key societal issue. Phoning while driving multiplies by 3 the risk of an accident, and reading a text message by 23.