Title | BROS |
Brand | POKERSTARS |
Product/Service | POKERSTARS |
Category |
A08. Leisure |
Entrant
|
ROMANCE Paris, FRANCE
|
Idea Creation
|
ROMANCE Paris, FRANCE
|
Production
|
INSURRECTION Paris, FRANCE
|
Production 2
|
SCHMOOZE Paris, FRANCE
|
Credits
Alexandre Hervé |
Romance |
Executive Creative Director |
Christophe Lichtenstein |
Romance |
President |
Romain Roux
|
Romance |
Head of Planning |
Philippe Pinel |
Romance |
Creative |
Frédérick Lung |
Romance |
Creative |
Julien Rezette |
Romance |
Art Director |
Sébastien de Milleville |
Romance |
Business Director |
Fanélie Martin |
Romance |
Account Executive |
Nicolas Andrieux |
Romance |
Account Executive |
Sophie Mégrous |
Romance |
Head of Production |
Catherine Guiol |
Romance |
Producer |
Rudi Rosenberg |
Insurrection |
Director |
Erinn Lothe-Guillon |
Insurrection |
Executive Producer |
Christine Fauconnot |
Insurrection |
Line producer |
Yorick Le Sau |
Insurrection |
DOP Lighting Cameraman |
Julian Hondorf |
Insurrection |
Lightning Cameraman |
Gaël Leroux |
Insurrection |
Production Designer |
Pierre Du Bois Berranger |
Insurrection |
Production Designer |
Nathalie Guillaume |
Insurrection |
Casting Director |
Julie Lena |
Insurrection |
Editor |
Bruno Tracq |
Insurrection |
Editor |
Simon Tilbury |
Pokerstars |
Communication Manager |
Martin Szelenbaum |
Pokerstars |
Communication Officer |
Kirsten Everett |
Pokerstars |
Communication Officer |
Write a short summary of what happens in the film
We are all great poker players. This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt start to sneak in their mind a voice-over comes in and start to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going win this hand.
Each film illustrates a different poker situation: bluffing, being bluffed and reading tells.
Bluff: “Next time it’s on me”, “I’ll take care of your car as if it was mine”… we all have this friend who has bluffed us so much that he can’t bluff us anymore.
Cultural/Context information for the jury
In France and other countries, PokerStars was suffering from what we called the "Expert Syndrome". Indeed, over the past years, Pokerstars had been portraying poker champions (Elki...) and high level athletes (Ronaldo, Neymar...) in its commercials, therefore giving the feeling that it was reserved for experts or very wealthy people (eg. if you didn't have minimum 1 million euros on your bank account, Pokerstars wasn't for you). Not to mention the brand name itself.