Title	POKERFACE
Brand	POKERSTARS
Product/Service	POKERSTARS
Category	A08. Leisure
Entrant	ROMANCE Paris, FRANCE
Idea Creation	ROMANCE Paris, FRANCE
Production	INSURRECTION Paris, FRANCE
Production 2	SCHMOOZE Paris, FRANCE

Name	Company	Position
Alexandre Hervé	Romance	Executive Creative Director
Christophe Lichtenstein	Romance	President
Romain Roux	Romance	Head of Planning
Philippe Pinel	Romance	Creative
Frédérick Lung	Romance	Creative
Julien Rezette	Romance	Art Director
Sébastien de Milleville	Romance	Business Director
Fanélie Martin	Romance	Account Executive
Nicolas Andrieux	Romance	Account Executive
Sophie Mégrous	Romance	Head of Production
Catherine Guiol	Romance	Producer
Rudi Rosenberg	Insurrection	Director
Erinn Lothe-Guillon	Insurrection	Executive Producer
Christine Fauconnot	Insurrection	Line producer
Yorick Le Sau	Insurrection	DOP Lighting Cameraman
Julian Hondorf	Insurrection	Lightning Cameraman
Gaël Leroux	Insurrection	Production Designer
Pierre Du Bois Berranger	Insurrection	Production Designer
Nathalie Guillaume	Insurrection	Casting Director
Julie Lena	Insurrection	Editor
Bruno Tracq	Insurrection	Editor
Simon Tilbury	Pokerstars	Communication Manager
Martin Szelenbaum	Pokerstars	Communication Officer
Kirsten Everett	Pokerstars	Communication Officer

Write a short summary of what happens in the film

We are all great poker players. This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt start to sneak in their mind a voice-over comes in and start to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going win this hand. Each film illustrates a different poker situation: bluffing, being bluffed and reading tells. Pokerface: A girlfriend that takes the biggest slice of pizza, a very expensive bill on a date… these are few of the situations when we’ve all practiced our pokerface along the years.

Cultural/Context information for the jury

In France and other countries, PokerStars was suffering from what we called the "Expert Syndrome". Indeed, over the past years, Pokerstars had been portraying poker champions (Elki...) and high level athletes (Ronaldo, Neymar...) in its commercials, therefore giving the feeling that it was reserved for experts or very wealthy people (eg. if you didn't have minimum 1 million euros on your bank account, Pokerstars wasn't for you). Not to mention the brand name itself.