Category A06. Retail
Idea Creation ROMANCE Paris, FRANCE
Production CARNIBIRD Paris, FRANCE
Production 2 THE Paris, FRANCE
Name Company Position
Alexandre Hervé Romance Executive Creative Director
Christophe Lichtenstein Romance President
Romain Roux Romance Head of Planning
Philippe Pinel Romance Creative
Frédérick Lung Romance Creative
Marie-Laure Dangeon Romance Associate Director
Estelle Littaye Romance Account officer
Sophie Megrous Romance Head of Production
Sylvie Dumas Romance Producer
Katia Lewkowicz Carnibird Director
Juliette Desmarescaux Carnibird Executive Producer
Hubert Brault Carnibird Line producer
Georges Lechaptois Carnibird DOP Lighting Cameraman
Clement Price Thomas Carnibird Production Designer
Elodie Demey Carnibird Casting Director
Thierry Hos Carnibird Editor
Alexandre Rabia THE Sound Producer
Caroline Puechoultres Intermarché Marketing Director
Vincent Bronsard Intermarché Marketing manager
Vincent Fièvre Intermarché Communication Manager
Véronique Legueult Intermarché Communication Officer
Sandrine Bousquet Intermarché Communication Officer

Write a short summary of what happens in the film

When a young boy realises Christmas is in jeopardy because Santa Claus is too large to fit down the chimney, he decides, with the help of his big sister, to tackle the problem. Working right up to the big day, the siblings toil away to make sure Santa eats better. Each day they prepare small meals using lntermarché's products for the jolly old elf in the hopes of saving Christmas. What the two lack in talent, they make up for in adorability. Will their plan work? One thing is certain: they'll come out of the experience closer than ever.

Cultural/Context information for the jury

After having moved audiences everywhere with « L’amour l’amour », lntermarché intends on re-awakening those cherished childhood memories for the Christmas season. ln the same spirit as Proust's famous description of his treasured madeleine, lntermarché is celebrating the artichoke, because the brand's goal remains unchanged: to help you eat a little better every day. When it comes to food, the Christmas season is all about excess, never-ending meals, fat food, sugar, foie gras, wine, deserts, liqueurs…especially in France. So how do you make it culturally and contextually acceptable and relevant for a brand like Intermarché to talk about how they can help you eat a little better ? You invent a Christmas tale. Indeed, anything is acceptable and charming if it comes out of a child’s imagination.