THE TASTE OF COLORS

TitleTHE TASTE OF COLORS
BrandINTERMARCHÉ
Product/ServiceLES ESSENTIELS
Category A06. Retail
Entrant ROMANCE Paris, FRANCE
Idea Creation ROMANCE Paris, FRANCE
Production FULL DAWA Paris, FRANCE
Credits
Name Company Position
Alexandre Hervé Romance Executive Creative Director
Christophe Lichtenstein Romance President
Romain Roux Romance Head of Planning
Jerôme Lavillat Romance Strategic Planner
Philippe Pinel Romance Copywriter
Frédérick Lung Romance Copywriter
Julien Rezette Romance Art Director
Marie-Laure Dangeon Romance Associate Director
Thibault Loué Romance Account Manager
Corinne Persch Romance Agency Producer
Johanna Lubin Romance Agency Producer
Caroline Puechoultres Intermarché Marketing Director
Vincent Bronsard Intermarché Marketing manager
Vincent Fièvre Intermarché Communications Director
Véronique Legueult Intermarché Communication Officer
Camille Sassi Intermarché External Communications Manager:
Augustin de Vulpian Intermarché Advertising Director:
Lucie Ducos Intermarché Product Manager
Jérémy Frey Story / Full Dawa Director
Boris Mendza Story / Full Dawa Producer
Alexandre Bonaldi Story / Full Dawa Producer

Write a short summary of what happens in the film

Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it? These kooky combinations are the at the center of this campaign for grocery chain Intermarché. The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colours, preservatives or additives. “The taste of colours”, highlights the deceptive influence colours have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.

Cultural/Context information for the jury

This ad is part of the grocery chain's effort to help people eat a little better everyday. After having educated audiences everywhere with « The Right Vegetables», “The Taste Of Colours” continues Intermarché’s run of educational storytelling, this time to promote its in-house brand “Les Essentiel”.