I LOVE YOU SO MUCH

TitleI LOVE YOU SO MUCH
BrandINTERMARCHÉ
Product/ServiceSOUPE
Category A06. Retail
Entrant ROMANCE Paris, FRANCE
Idea Creation ROMANCE Paris, FRANCE
Production INSURRECTION Paris, FRANCE
Production 2 THE Paris, FRANCE
Credits
Name Company Position
Alexandre Hervé Romance Executive Creative Director
Christophe Lichtenstein Romance President
Romain Roux Romance Head of Planning
Philippe Pinel Romance Copywriter
Frédérick Lung Romance Copywriter
Julien Rezette Romance Art Director
Marie-Laure Dangeon Romance Associate Director
Thibault Loué Romance Account Manager
Damien Carlhian Romance Account Director
Anne-Claire Le Moguédec Romance Executive Account Manager
Corinne Persch Romance Agency Producer
Johanna Lubin Romance Agency Producer
Caroline Puechoultres Intermarché Marketing Director
Vincent Bronsard Intermarché Marketing manager
Vincent Fièvre Intermarché Communications Director
Véronique Legueult Intermarché Communication Officer
Camille Sassi Intermarché External Communications Manager:
Augustin de Vulpian Intermarché Advertising Director:
Lucie Ducos Intermarché Product Manager
Mallorie Baluteau Intermarché Advertising Manager
Rudi Rosenberg Insurrection Director

Write a short summary of what happens in the film

“Eat your soup, it makes you grow!” We've all heard that sentence when we were children, but we didn't really believe in it. But when Léa sees the biggest boy in her school eating soup in the canteen, doubts arise in her mind: Is it actually true? Parents aren't just talking nonsense? And how much soup does she have to eat to reach the closet that contains the things she "loves too much "? as says Eddy Mitchell et Les chaussettes noires' song that accompanies this new chapter from the Better Eating saga of Intermarché.

Cultural/Context information for the jury

This ad is part of the grocery chain's effort to help people eat a little better everyday. After having moved audiences everywhere with « L’amour l’amour » and “J’ai tant rêvé”, “Je t’aime trop” continues Intermarché’s run of emotional storytelling, this time to promote its in-house brands. Indeed, the grocery chain, is the only French distributor to produce over 2,000 products in its own factories.