HISH GAD - IT'S YOU WITH A LITTLE MORE MONEY

TitleHISH GAD - IT'S YOU WITH A LITTLE MORE MONEY
BrandISRAEL LOTTERY (MIFAL HAPAYIS)
Product/ServiceHISH GAD (SCRATCH CARD)
Category A08. Leisure
Entrant ACW GREY TEL AVIV, ISRAEL
Idea Creation ACW GREY TEL AVIV, ISRAEL
Credits
Name Company Position
Tal Riven ACW GREY TEL AVIV Chief Creative manager
Aviram Levi ACW GREY TEL AVIV creative manager
Michael Kotkes ACW GREY TEL AVIV Copywriter
Hanny Kadosh ACW GREY TEL AVIV Account Director
Adva Aizinger Stimler ACW GREY TEL AVIV Account Supervisor
Neta Beker ACW GREY TEL AVIV Account manager
Naama Hadomi ACW GREY TEL AVIV Agency Producer
Omri Peled ACW GREY TEL AVIV Planing
Ranni Carmeli Ranni Carmeli Director
Paradiso Paradico productions
Post Office Production Post Office Production Post production
Tomer Biran Tomer Biran Music director

Write a short summary of what happens in the film

When something seems a bit over our budget, we will do everything to justify the fact that we didn't chose to have it. We will find all the reasons in the world why we do not need that exclusive vacation, cutting-edge TV or luxurious pastime. We will prove that every cheaper alternative is better and come up with every excuse that won't paint us as frugal persons or god forbid - misers. We will point out everything beside the fact that we simply did not have enough money to do or to buy what we really want and love. If we had just a little bit more money, maybe by winning the Hish Gad for example, we all know what would have really happened. Hish Gad. It's you with a little more money.