PARENTS GETTING A DIVORCE
| Title | PARENTS GETTING A DIVORCE |
| Brand | ISRAEL LOTTERY (MIFAL HAPAYIS) |
| Product/Service | LOTTERY |
| Category |
A08. Leisure |
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Entrant
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ACW GREY TEL AVIV, ISRAEL
|
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Idea Creation
|
ACW GREY TEL AVIV, ISRAEL
|
Credits
| Tal Riven |
ACW GREY TEL AVIV |
Chief Creative manager |
| Asa Keren |
ACW GREY TEL AVIV |
creative manager |
| Yonatan Title |
ACW GREY TEL AVIV |
creative manager |
| Uri shoham |
ACW GREY TEL AVIV |
Copywriter |
| Ida Markovits |
ACW GREY TEL AVIV |
Copywriter |
| Shlomi Efrat |
ACW GREY TEL AVIV |
Art director |
| Hanny Kadosh |
ACW GREY TEL AVIV |
Account Director |
| Adva Aizinger Stimler |
ACW GREY TEL AVIV |
Account Supervisor |
| Neta Beker |
ACW GREY TEL AVIV |
Account manager |
| Shir Carmona |
ACW GREY TEL AVIV |
Account manager |
| Naama Hadomi |
ACW GREY TEL AVIV |
Agency Producer |
| Gal Yaakov |
ACW GREY TEL AVIV |
Agency Production Manager |
| Omri Peled |
ACW GREY TEL AVIV |
Planing |
| Ranni Carmeli |
Ranni Carmeli |
Director |
| POV |
POV |
productions |
| Broadcast |
Broadcast |
Post production |
Write a short summary of what happens in the film
An ad for the Israeli Lottery that focuses on the moment when someone tells his family he won the lottery, and it's not going as expected at all.
We see a couple looking at the winning ticket excitedly. They call a family meeting to tell something very important to them. Their girl interrupts: It's about time! You're so not right for each other. Her brother jumps in: "I don't understand why you hadn't break up years ago?" to which the sister answers: “They made you and thought it would help".
The kids start righting how to split the family assets. During all this time the parents are looking at each other in shock, amazed by the discovery of what their kids really think about them, and then slowly start smiling while we hear the voice-over saying: “You just won 28 million shekels in the lotto, so… just roll with it".